Jump to content

Bath & Body Works

From Alfawiki


This article is about the retailer. For the parent corporation of this retailer, see Bath & Body Works, Inc.
Bath and Body Works, LLC.
Company typeSubsidiary
IndustryRetail
Founded1990; 36 years ago (1990), New Albany, Ohio, U.S.
HeadquartersColumbus, Ohio, U.S.
Number of locations
1,710[1] (2023)
ProductsBath products, lotions, fragrances, personal care items, candles
ParentBath & Body Works, Inc.
Websitewww.bathandbodyworks.com
File:VINTAGE Bath & Body Works; Shenango Valley Mall; Hermitage PA.jpg
A vintage Bath & Body Works outlet resembling the earliest stores, located at Shenango Valley Mall

Bath & Body Works, LLC. is a prominent American retail chain specializing in soaps, lotions, fragrances, and candles. Established in 1990 in New Albany, Ohio, it has since expanded its presence to six continents.[2] By 1997, it had become the largest bath product retailer in the United States.[3]

History

Originating in 1990 as a beauty product line under Express, Inc., Bath & Body Works opened its inaugural store within a mall in Cambridge, Massachusetts in September of that year.[4] In 1991, after a lawsuit from the Body Shop, the company underwent rebranding efforts.[5] The brand introduced a mascot named Kate as its founding character, designing store layouts to resemble her countryside residence.[6] In 1997, the company launched a secondary line called Bath & Body Works at Home.[3] Two years later, it introduced the White Barn Candle Company brand focused on scented candles.[7]

File:Bath & Body Works in Rapid City, South Dakota.jpg
A Bath & Body Works location at Uptown Rapid (formerly Rushmore Mall) in Rapid City, South Dakota

In 2006, Bath & Body Works introduced both a seasonal catalog and an online shopping platform. That November marked the debut of its first television commercial campaign.[8] As of January 28, 2006, net sales reached $2.3 billion—surpassing all other L Brands companies except for Victoria's Secret.[9]

The firm announced plans in July 2008 to open six new stores in Canada. Following its acquisition of Canadian lingerie retailer La Senza, entering the Canadian market was seen as a strategic move to capitalize on growth opportunities with competition primarily from The Body Shop.[10][11]

Currently operating over 1,900 outlets,[12] Bath & Body Works expanded beyond North America by launching stores in Kuwait in October 2010 through franchise partner M. H. Alshaya Co..[13] The company frequently reintroduces fragrances by retiring scents and relaunching them under refreshed branding.

References

  1. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  2. ↑ Global Locations. Bath & Body Works Website. Retrieved on 2019-11-19.
  3. ↑ 3.0 3.1 Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  4. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  5. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  6. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  7. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  8. ↑ Elleview.com Archived 2009-05-10 at the Wayback Machine. Elleview.com. Retrieved on 2013-07-26.
  9. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  10. ↑ The Canadian Press. "Bath & Body Works takes plunge into Canada". CBC.ca. July 10, 2008. Retrieved August 20, 2008.
  11. ↑ Mah, Bill. "Body Shop aims to boost its green cred" Archived May 19, 2015, at the Wayback Machine, The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  12. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  13. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).

External links

File:Commons-logo.svg
Wikimedia Commons has media related to [[commons:Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).]].

Template:L Brands Lua error in Module:Authority_control at line 159: attempt to index field 'wikibase' (a nil value).

Retrieved from "https://www.alfawiki.org/index.php?title=Bath_%26_Body_Works&oldid=30925"