Batteries Plus

Batteries Plus LLC

Company type	Private
Industry	Retail
Founded	January 1, 1988 (1988-01-01) in Green Bay, Wisconsin, U.S.
Founder	Ron Rezetko
Headquarters	Hartland, Wisconsin , United States
Area served	United States, Puerto Rico
Key people	Scott K. Williams (CEO), Jon Sica (COO)
Products	Batteries, light bulbs, phone accessories, emergency preparedness products, device repairs, key fob programming, key cutting, battery installation

Batteries Plus LLC is a privately owned enterprise headquartered in Hartland, Wisconsin, U.S., with over 730 locations as of 2025. Established in 1988 in Green Bay by Ron Rezetko, the company operates primarily within the retail sector, serving customers across the United States and Puerto Rico. The leadership team includes Scott K. Williams as CEO and Jon Sica as COO. Batteries Plus specializes in selling batteries, light bulbs, phone accessories, and emergency preparedness products. Additionally, it provides services such as device repairs—including phones and tablets—key fob programming, key cutting, and battery installation.

Batteries Plus (also branded as Batteries+, and formerly known as Batteries Plus Bulbs or Batteries+Bulbs) is a U.S.-based retail chain focused on batteries, lighting solutions, and electronic device repairs. Since its inception in 1988, the business has expanded to more than 700 outlets nationwide. Its headquarters are located in Hartland, Wisconsin. The stores are recognized for stocking discontinued and hard-to-find batteries that cater to vintage equipment and classic automobiles.

History

The company was launched in 1988 by Ron Rezetko with its first store in Green Bay, Wisconsin. Initially concentrating exclusively on batteries for a broad range of uses—including consumer electronics, automotive applications, industrial needs, and specialty devices—the business gradually broadened its inventory to encompass light bulbs. Subsequently, it incorporated additional services such as smartphone repairs and key fob programming to meet growing customer demands.

The inaugural Batteries Plus outlet opened in Green Bay, Wisconsin in 1988

In November 2007, Roark Capital Group acquired Batteries Plus Bulbs. The company began franchising in 2010, which greatly accelerated its expansion across the country. The brand adopted the name Batteries Plus Bulbs in 2011 to better represent its expanded product range but later reverted to Batteries Plus while continuing to offer a diverse selection of goods and services. By July 2014, a nationwide cell phone and tablet repair service was introduced. Two years later, in 2016, automotive key cutting and programming services were added.

In July 2016, Los Angeles-based private equity firm Freeman Spogli & Co. purchased Batteries Plus Bulbs from Roark Capital.

2024–2025 Expansion

Throughout 2024, Batteries Plus secured 57 new franchise agreements spanning 11 states and launched 30 additional stores. In the first quarter of 2025 alone, the company signed another 17 franchise deals and opened eight new locations across seven states—including its debut store in Hawaii—thereby extending its presence to 48 states within the U.S.

Marketing

In May 2025, Batteries Plus introduced a nationwide advertising initiative called "The Experts In Charge." This campaign showcased store employees as knowledgeable technical specialists and underscored the value of customized, in-person customer support throughout its extensive network of over 730 outlets.

Supply chain

From 2018 through 2025, Batteries Plus significantly decreased its dependence on imports from China, lowering it from 32% to just 4%. This was achieved by expanding sourcing efforts to include suppliers in the United States, Vietnam, Malaysia, and other nations. The strategy aimed to reduce tariff-related risks and enhance the robustness of the company’s supply chain.

Sustainability

To mark National Battery Day in February 2025, Batteries Plus collaborated with Cirba Solutions to advance battery recycling efforts at more than 730 stores nationwide. This program focused on recovering essential minerals from used batteries while educating consumers on environmentally responsible disposal practices.

Community Outreach

Batteries Plus runs a corporate social responsibility initiative known as Power with Purpose, which supports charitable organizations and local communities through donations, volunteer work, and sustainability projects. The program prioritizes emergency readiness and environmental care, frequently partnering with schools, first responders, and community organizations across the country.

Products and Services

Batteries Plus provides an extensive selection of products and services, often including hard-to-find and specialized items. The company’s core offerings consist of batteries for various applications such as vehicles, smartphones, laptops, hearing aids, marine devices, and industrial equipment. Since the early 2010s, it has expanded its inventory to include lighting options like LED, CFL, halogen, and specialty bulbs. In 2014, Batteries Plus began offering repair services for smartphones and tablets alongside key fob programming and replacement.

The product lineup features a combination of well-known brands and proprietary labels. Customers can purchase popular names such as Duracell and Energizer alongside X2Power, Batteries Plus’s own brand. Additionally, the company markets a broad assortment of Batteries Plus-branded items including alkaline batteries, portable power sources, flashlights, chargers, and mobile accessories.

Business Model

Batteries Plus functions through a franchise system, where each store is individually owned and managed yet adheres to corporate guidelines regarding operations, product selections, and customer service protocols. Franchise owners gain advantages such as centralized marketing efforts, streamlined supply chain management, and comprehensive training initiatives.