Beiersdorf
| Company type | Public limited company |
|---|---|
| Industry | Consumer goods |
| Founded | March 28, 1882 |
Key people |
|
| Revenue | €9.85 billion (2024) (2024) |
Number of employees | 22,791 (2024) |
| Website | www.beiersdorf.de |
Beiersdorf AG is a publicly traded, globally active German consumer goods company headquartered in Hamburg-Eimsbüttel.
The majority share of just over 51 percent is held by Maxingvest GmbH & Co. KGaA, the holding company of the Herz family.
History
The company was founded on March 28, 1882, by pharmacist Paul Beiersdorf in Hamburg. In 1890, he sold the company to pharmacist Oscar Troplowitz. He expanded the company and, in collaboration with dermatologist Paul Gerson Unna, laid the scientific foundation for Beiersdorf's skin care products.[1] The Nivea brand was registered in 1911. In 1922, Beiersdorf developed the first toothpaste without soap,[2] and in 1925, it introduced the first self-adhesive plaster. In 1928, the company went public and was listed on the stock exchange.[3]
During the Nazi era, the company was placed under the control of the German Labor Front. Jewish board members were forced out of their positions. In 1945, shortly before the end of the war, the Beiersdorf buildings were heavily damaged. After the war, the company rebuilt and regained the rights to the Nivea brand in numerous countries.[4]
Subsidiaries and Brands
Beiersdorf's most well-known brand is Nivea. Other brands include:
- Eucerin
- La Prairie
- Hansaplast
- Labello
- Florena
- 8x4
- Coppertone (North America)
The company also owns tesa SE, a manufacturer of self-adhesive products and system solutions for industry, commercial customers, and consumers.
Structure
The company is organized as a stock corporation. The supervisory board oversees the management board. Beiersdorf AG is the parent company of the Beiersdorf Group, which includes numerous subsidiaries worldwide.[5] The largest shareholder is Maxingvest GmbH & Co. KGaA, which belongs to the Herz family.[6]
Financial Information
In fiscal year 2024, Beiersdorf AG generated revenues of €9.85 billion and employed 22,791 people worldwide.
See also
References
- ↑ Patent DE20057C : Production of painted plasters. Filed on March 28, 1882 , published on November 8 , 1882. Inventor: P. Beiersdorf .
- ↑ Beiersdorf AG: Beiersdorf Chronicle . Retrieved on May 12, 2014 (DOCX).
- ↑ Claudia Hansen: The Origins of Nivea. In: Nivea - Development of a Global Brand , Beiersdorf AG, Hamburg 1995, pp. 8/9.
- ↑ Spiegel: The First Lady's Films. Retrieved May 6, 2015.
- ↑ Our brands. Beiersdorf website , accessed on December 25, 2013 .
- ↑ Beiersdorf CEE. In: beiersdorf.at. Retrieved on May 4, 2024 .