Bem Simples
| Company type | Television network |
|---|---|
| Industry | Entertainment, lifestyle television |
| Founded | March 1, 2011 |
| Defunct | May 2014 |
| Fate | Reintegrated into Fox Life |
| Successor | Fox Life |
| Headquarters | Brazil |
Area served | Brazil |
| Products | Television programming (cooking, fashion, childcare, lifestyle) |
| Owner | Fox Networks Group, Fox International Channels Portugal |
| Parent | The Walt Disney Company (subsidiary) |
BemSimples (translated as "Quite Simple" in English) was a Brazilian TV network under the ownership of Fox Networks Group and Fox International Channels Portugal. It debuted on March 1, 2011, catering mainly to female viewers through entertainment content centered on cooking, fashion, and childcare, predominantly featuring half-hour episodes.
Before its official launch as a standalone channel in 2011, BemSimples shared broadcast time with Fox Life, airing from 8 a.m. to 7 p.m. during 2010. The channel was modeled after the Argentine network Utilisima (which began in 2008), with programming composed of approximately 60% local Brazilian productions and 40% dubbed shows from Argentina’s Confluence. All broadcasts were either created locally or adapted from Argentine formats.
In 2014, BemSimples was reintegrated into Fox Life's schedule, resulting in the channel ceasing operations by the end of May that year.
Programming
The content lineup on BemSimples emphasized culinary arts and lifestyle themes, including programs like Challenge the Chef, Chefs on the Edge, Brazil in Prato, Men Gourmet, Cooking School, and Palmirinha's Program. Additional shows addressed home improvement, health, and wellness topics such as Home Express, Emotional Health, Energy Feng Shui, and Aesthetic Center. This varied selection was designed to engage viewers interested in practical yet enjoyable lifestyle content.