Berjaya Auto Alliance
| Company type | Private |
|---|---|
| Industry | Automotive |
| Predecessor | Nasim Sdn Bhd |
| Founded | 1997 |
| Fate | Ownership transferred to Bermaz Auto in 2022 |
| Headquarters | Malaysia |
Area served | Malaysia, ASEAN export markets |
| Products | Peugeot vehicles |
| Parent | Bermaz Auto (since 2022) |
Berjaya Auto Alliance, previously known as Nasim Sdn Bhd (NSB), is a Malaysian company in the automotive sector established in 1997 under the name Nasim. It became the exclusive importer and distributor for the Peugeot brand within Malaysia. On 9 June 2022, ownership of Nasim transferred to Bermaz Auto, the automotive arm of Berjaya Corporation, which now operates as the authorized Peugeot distributor in Malaysia.
Operations
Shortly after assuming the role of Peugeot’s importer and distributor, the brand ascended to become the third top-selling European car manufacturer in Malaysia. By 2009, the company was responsible for 86% of Peugeot’s sales throughout the ASEAN region. To date, Nasim has delivered close to 25,000 Peugeot vehicles within the Malaysian market.
In 2010, PSA Peugeot Citroën appointed Malaysia as its manufacturing base for right-hand drive markets in ASEAN. The Malaysian-produced Peugeot 207 sedan was introduced by Naza Automotive Manufacturing (NAM) in November 2010 and has since been exported to countries such as Thailand, Indonesia, Brunei, Sri Lanka, along with selected right-hand drive African nations. Distribution occurs through a network of company branches and dealerships. The product range broadened in 2011 to incorporate models like the Peugeot 308 CC, Peugeot RCZ, and Peugeot 508.
Peugeot acted as the official automotive sponsor for the Kuala Lumpur 2017 Southeast Asian Games, supplying vehicles including the Peugeot 408, Peugeot 508, and Peugeot Traveller series. Additionally, Peugeot was designated as the official vehicle provider for the 2017 ASEAN Para Games.
Nasim network in Malaysia
Nasim maintains a network of 34 locations throughout Malaysia, offering customers round-the-clock Peugeot Assistance. The company boasts the world’s first Peugeot Lounge located at Subang Skypark Terminal. On 15 February 2008, Nasim committed RM2 million to establish a Peugeot 3S center in Glenmarie, Shah Alam, aimed at enhancing both sales and service operations.