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Betabrand

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Adapted from the English Wikipedia article Betabrand, available under CC BY-SA 4.0Updated 9 August 202526 sources
Betabrand
Company typePrivate
IndustryApparel, Online retail
PredecessorCordarounds
Founded2005; 21 years ago (2005)
Headquarters
San Francisco
,
United States
ProductsWomen's clothing, Dress Pant Yoga Pants, activewear
Websitebetabrand.com

Betabrand is a San Francisco-based online apparel company specializing in women's clothing, particularly recognized for its Dress Pant Yoga Pants and versatile activewear designed for professional and travel use.[1][2]

The company engages its customers directly in the creative process by allowing them to vote on new design proposals and offer input, enabling Betabrand to swiftly introduce fresh products.[3] Each product launch is presented through weekly live broadcasts, where designers interact with the audience via real-time chat sessions.[4]

History

Originally founded in 2005 under the name Cordarounds, the company first gained attention by producing corduroy pants featuring horizontally oriented wales instead of the traditional vertical pattern.[5] Over time, the product range expanded to include items such as Bike-To-Work Commuter Pants and Black Sheep Sweaters crafted from the wool of actual black sheep. In 2010, the company rebranded itself as Betabrand.[6][7][8]

Betabrand's vision was to create a brand functioning like a social network, where customers collaborate with designers and engage with each other to enhance and speed up the design cycle.[9][10][11] To date, Betabrand has launched over 1,000 different products, including partnerships with well-known companies and personalities such as Timberland, The North Face, Vivo Barefoot, Margaret Cho, Bill Murray, and DJ Chris Holmes.[12][13][14][15][16][17]

In 2013, Betabrand introduced its women's collection with a campaign for Dress Pant Yoga Pants that uniquely featured models holding doctoral degrees.[18][19] Subsequent promotional campaigns have emphasized strengthening Betabrand’s digital persona. Highlights include the Executive Hoodie inspired by Mark Zuckerberg launched prior to Facebook’s IPO, along with events such as Silicon Valley Fashion Week? and Podcast Theatre.[20][21][22][23][24] In September of that year, Betabrand introduced a crowdsourcing platform combining both internal concepts and submissions from external designers.[25]

During the COVID–19 pandemic lockdown in April 2020, Betabrand organized a "Work From Home Fashion Show" coupled with an interactive social shopping experience hosted on its website.[26]

References

  1. ↑ Hallett, Vicky (2013-12-31). "Workout Wear Friday". The Washington Post.
  2. ↑ Stone, Madeline. "These Comfy Work Clothes Are The Latest Thing In Startup Fashion". Business Insider. Retrieved 2020-03-05.
  3. ↑ Binkley, Christina (2016-04-27). "Crowdsourcing Opens Up Fashion Brands". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-05.
  4. ↑ "Betabrand begins livestreaming product drops". Mobile Marketer. Retrieved 2020-03-05.
  5. ↑ Krantz, Michael (2005-02-13). "Sideways: Now It's a Corduroy". The New York Times. ISSN 0362-4331. Retrieved 2020-03-05.
  6. ↑ Leckart, Steven (2009-06-26). "Review: Cordarounds Bike-to-Work Pants". Wired. ISSN 1059-1028. Retrieved 2020-03-05.
  7. ↑ Wallace, Amy (2010-10-30). "Whimsy (and Clothes) for Sale". The New York Times. ISSN 0362-4331. Retrieved 2020-03-05.
  8. ↑ Smith, Matt. "Chris Lindland uses memes to sell pants". SF Weekly. Retrieved 2020-03-05.
  9. ↑ Schulte, Erin (2011-09-20). "Betabrand's Chris Lindland Inspires Fans To Experience–Not Just Wear–Fashion". Fast Company. Retrieved 2020-03-05.
  10. ↑ Lowensohn, Josh (2014-02-20). "Sink or sew: how Betabrand turns crazy ideas into real clothing". The Verge. Retrieved 2020-03-05.
  11. ↑ Rabimov, Stephan. "Betabrand: Who's Calling the Shots On Fashion?". Forbes. Retrieved 2020-03-05.
  12. ↑ Binkley, Christina (2016-04-27). "Crowdsourcing Opens Up Fashion Brands". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-05.
  13. ↑ Rabimov, Stephan. "Betabrand: Who's Calling the Shots On Fashion?". Forbes. Retrieved 2020 -03 -05. {{cite web}}: Check date values in: |access-date= (help)
  14. ↑ "These Minimalist Weather - Resistant Boots Might Be the Perfect Fall Footwear". Inverse. August 3 , 2019. Retrieved 2020 -03 -05. {{cite web}}: Check date values in: |access-date= and |date= (help)
  15. ↑ Friedman, Vanessa (2015 -02 -10). /2015 /02 /10 /the -olsen -twins -victoria -beckham -margaret -cho -this -is -not -a -joke / "The Olsen Twins, Victoria Beckham, Margaret Cho? (This Is Not a Joke)". On the Runway Blog. Retrieved 2020 -03 -05. {{cite web}}: Check |url= value (help); Check date values in: |access-date= and |date= (help)
  16. ↑ / "Quick — Bill Murray Needs Your Help to Bring Back Bell Bottoms for Boys". Us Weekly. 2018 -02 -08. Retrieved 2020 -03 -05. {{cite web}}: Check |url= value (help); Check date values in: |access-date= and |date= (help)
  17. ↑ Stinson, Liz (2015 -02 -11). /2015 /02 /paparazzi-proof-clothing-thats-embedded-reflective-glass / "Paparazzi-Proof Clothing That's Embedded With Reflective Glass". Wired. ISSN 1059-1028. Retrieved 2020 -03 -05. {{cite magazine}}: Check |url= value (help); Check date values in: |access-date= and |date= (help)
  18. ↑ Elliott, Stuart (2014 -04 -11). /2014 /04 /13 /education /edlife /models-with-doctorates.html "Models With Doctorates". The New York Times. ISSN 0362-4331. Retrieved 2020 -03 -05. {{cite news}}: Check |url= value (help); Check date values in: |access-date= and |date= (help)
  19. ↑ /20362 /this-clothing-companys-spring-collection-is-modeled-by-women-with-phds / "this Clothing Company's Spring Collection Is Modeled by Women With PhDs". time. march 11 , 2014. Retrieved march 5 , 2020. {{cite magazine}}: Check |url= value (help); Check date values in: |access-date= and |date= (help)
  20. ↑ /2012 /05 /10/executive-hoddie /   -title  -The Answer to All Mark Zuckerberg's Wall Street Problems: Betabrand's Executive Pinstripe Hoodie  - https://techcrunch.com /2012 /05 /10/executive-hoddie /   -title  -The Answer to All Mark Zuckerberg's Wall Street Problems: Betabrand's Executive Pinstripe Hoodie  -. {{cite web}}: Check |url= value (help); Missing or empty |title= (help); Text "access-date-march 5 , 2020" ignored (help); Text "date -May 10 , 2012  -" ignored (help); Text "language-en-US -" ignored (help); Text "website -TechCrunch -" ignored (help); no-break space character in |url= at position 56 (help)
  21. ↑ Template:Cite web-url=https://gizmodo.com /mark-zuckerberg-shou... executive-pinstri... wedding
  22. ↑ Template:Cite web-url=https://money.cnn.com /2016 /10 /20 /technology/silicon-valley-fashion-week-betabrand/index.html
  23. ↑ Template:Cite news-url=https://www.nytimes.com /2016 /10 /25/fashion/silicon-valley-fashion-week.html
  24. ↑ Template:Cite web-url=https://www.forbes.com/sites/katetalbot /2019 /05 /21/betabrands-podcast-theatre-how-the-audio-revolution-is-influencing-retail/-title-Betabrand's Podcast Theatre: How The Audio Revolution Is Influencing Retail
  25. ↑ Template:Cite web-url=https://www.theverge.com /2014 /2 /20 /5430460/move-fast-and-sew-things-how-betabrand-turns-crazy-ideas-into-real-stuff
  26. ↑ Template:Cite web-title-Betabrand to Host 'Work From Home' Digital Fashion Show, Social Shopping Event-url=https://wwd.com/fashion-news/fashion-features/betabrand-work-from-home-digital-fashion-show–1203559386/-last-Moore

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