BidKind
| Company type | Social enterprise |
|---|---|
| Industry | Charity auction platform |
| Founded | 2014 |
| Headquarters | New York City , United States |
Area served | International |
| Products | Digital charity auctions |
| Website | www |
BidKind is a digital charity auction platform designed to generate funds for nonprofit organizations by providing exclusive access to celebrities, leading brands, and one-of-a-kind experiences. Established in 2014 and headquartered in New York City, BidKind functions as a social enterprise that integrates social bidding, entertainment, interactive real-time participation, and multilingual offerings in English, Spanish, and Brazilian Portuguese.
Launch
The debut of BidKind took place at the 2014 Cannes International Film Festival during The Art of Elysium’s Paradis luncheon on May 16, with actress Paz Vega from Grace of Monaco featured prominently. The inaugural auction included passes to the Cannes Film Festival, round-trip airfare, and a five-night hotel accommodation for two guests.
Shortly after Cannes, BidKind presented a unique opportunity to meet James Franco, which included VIP tickets to a Los Angeles preview screening of Child of God followed by an exclusive dinner. Promoted through Franco’s social media audience of 12.8 million followers, this auction generated nearly quadruple its anticipated value for The Art of Elysium charity.
On September 27, 2014, BidKind acted as the sole charity fundraising partner at the Global Citizen Festival held in Central Park, New York City, drawing an audience exceeding 60,000. The event showcased speakers such as UN Secretary-General Ban Ki-moon and Prime Ministers Narendra Modi and Erna Solberg, alongside performances by Jay-Z, Beyonce, No Doubt with Gwen Stefani, Carrie Underwood, and Hugh Jackman. BidKind auctioned exclusive encounters with these performers to support the Global Poverty Project.
In October 2014, BidKind collaborated once more with the Global Poverty Project to offer backstage passes and a meet-and-greet with rapper Wiz Khalifa at the Forbes 40 Under 40 Summit in Philadelphia.
Expanding its reach internationally that same month, BidKind launched its first auctions in Brazil featuring meet-and-greet opportunities with Linkin Park during concerts in Brasilia and Belo Horizonte. These auctions supported Music for Relief, Linkin Park’s disaster relief foundation.
Additionally, BidKind partnered with French pop artist Patrick Bruel for auctions granting meet-and-greet access during his November 2014 U.S. tour across six cities. The proceeds were directed to Vital Voices, a women’s empowerment organization endorsed by Hillary Clinton.
Within just four months following its launch, BidKind’s celebrity-driven promotions of charity auction experiences reached an audience surpassing 150 million across various social media platforms.
Featured auctions and charities
Prominent auctions hosted by BidKind include:
- An opportunity to meet James Franco with two VIP tickets to a preview screening of Child of God in Los Angeles followed by an intimate dinner. Beneficiary: The Art of Elysium
- A meet-and-greet with Linkin Park at their Brasilia concert on October 19. Beneficiary: Music For Relief
- Encounters with Carrie Underwood, Hugh Jackman, and No Doubt at the 2014 Global Citizen Festival in New York City on September 27. Beneficiary: Global Poverty Project
- Two VIP tickets to the sold-out Ringo Starr performance at The Greek Theatre in Los Angeles including a photo opportunity and personal gift. Beneficiary: The Art of Elysium
International auctions and charitable events
- Encounter Linkin Park in Brasilia, Brazil on October 19, 2014. Beneficiary: Music for Relief
- Obtain two exclusive tickets to the Monaco Formula One Grand Prix, including premium travel accommodations. Beneficiary: The SD Foundation
- Access Cannes Film Festival passes, round-trip airfare, and a five-night hotel stay for two guests. Beneficiary: The SD Foundation
- Meet French singer and actor Patrick Bruel during appearances in various US cities. Beneficiary: Hillary Clinton's Vital Voices
Charitable collaborators
Funds raised benefit organizations such as the Global Poverty Project, The Art of Elysium, Music For Relief, Best Friends Animal Society, The Edeyo Foundation, Vital Voices, DCTV, The American Cancer Society, Common Ground HIV, New Orleans Musicians Clinic, The American Friends of Blérancourt, Sentebale, and the Del Sole Foundation for The Arts and Humanities.
Notable celebrity contributors
Distinguished participants include James Franco, Hugh Jackman, Carrie Underwood, Wiz Khalifa, No Doubt, Linkin Park, Paris Hilton, Stevie Wonder, Lance Bass, Ringo Starr, Sonja Morgan, Julia Stiles, Nacho Figueras, Patrick Bruel, Rebecca DaCosta, Lee Foss, Anabel Englund, Jeremy Redleaf, among others.
External links
- BidKind http://www.bidkind.com