Bijoux Terner

Bijoux Terner

Company type	Private
Industry	Fashion retail
Founded	1 January 1974 (1974-01-01) in Miami, Florida, United States
Founder	Salomon Terner
Headquarters	Miami , United States
Area served	Worldwide (over 50 countries)
Key people	Salomon Terner (founder), Rosa Terner (key executive)
Products	Fashion accessories including watches, necklaces, pashminas, scarves, handbags, ties, travel-related items
Parent	Arcapita (since 2006)

Bijoux Terner is an international fashion retail brand headquartered in Miami, Florida, with a presence of more than 700 stores worldwide. Boasting over 35 years of industry experience, the company focuses on the design, procurement, and retail of fashion accessories including watches, necklaces, pashminas, scarves, handbags, ties, and travel-related items.

History

Established in 1974 by entrepreneur Salomon Terner in Miami, Florida, Bijoux Terner built upon Terner’s expertise in handbag production and his tenure as the former president of Cuba’s National Association for Handbag Manufacturers. After relocating from Cuba in 1960 due to political changes, Terner launched a thriving handbag enterprise that supplied upwards of 80% of airline carriers by 1965. Notably, two of his handbag designs are part of the collection at the Smithsonian National Air and Space Museum.

Originally concentrating on wholesale jewelry sales through malls and merchandise marts, Bijoux Terner broadened its assortment to incorporate a variety of fashion accessories. Rosa Terner, Salomon’s daughter, joined the firm and played a key role in its steady expansion over twenty years.

In 1997, Salomon and Rosa introduced a pivotal strategy by setting a fixed price of $10 for all jewelry and accessories at a struggling Miami International Airport kiosk. This all-inclusive pricing approach appealed strongly to travel shoppers seeking convenient purchases, resulting in sales that were five times higher than average and rapid inventory turnover. Following this success, the company aggressively pursued the travel retail market by establishing boutiques in airports, cruise ships, and casinos worldwide.

Within a decade, Bijoux Terner grew to encompass over 400 outlets spanning more than 25 countries. In 2006, the Bahrain-based private equity group Arcapita purchased the company for $90 million, marking a major milestone in its financial and corporate development.

Products

Starting with a focus on jewelry, Bijoux Terner has since diversified its product lineup to include bags, purses, textiles, travel essentials, and home décor items. Its core product range now features watches, necklaces, earrings, pashminas, scarves, wallets, handbags, travel pillows, electronic chargers, and stylish headphones.

The brand’s hallmark Simple Price Point Strategy originated at a Miami International Airport kiosk facing closure. Rosa Terner experimented with pricing every item at $10, which boosted sales fivefold and led to swift sellouts. This achievement prompted the adoption of a consistent pricing model across all stores—$10 in the United States and €12 throughout Europe—fueling substantial growth. Since implementing this approach, Bijoux Terner has increased its market presence by 15 to 20 times.

Locations

Bijoux Terner operates more than 700 retail outlets across 50 countries globally. Its main headquarters and central distribution hub are located in Miami, Florida. To support worldwide operations, the company maintains sourcing and quality control offices in Hong Kong and Shenzhen, China, along with account management teams based in Dubai, Manila, and Zaragoza.