BikiniLuxe
| File:Bikini Luxe logo.png | |
| Company type | Privately held |
|---|---|
| Industry | Fashion |
| Founded | 2013 |
| Founder | Candice Galek (CEO) |
| Defunct | 2020 |
| Fate | Ceased operations |
| Headquarters | , |
Area served | Global |
| Products | Swimwear |
| Website | www |
Bikini Luxe operated as a U.S.-based online retailer that focused on fashionable apparel, swimwear, and accessories tailored for young female consumers.[1] Established in 2013 by Candice Galek,Cite error: The opening <ref> tag is malformed or has a bad name the company was headquartered in Miami, Florida.[2] Operations on its e-commerce platform ceased in 2020.
Before shutting down, the retailer offered an inventory exceeding 2,500 styles of bikinis and one-piece swimsuits, alongside a curated selection of designer apparel and accessories, including activewear, jewelry, and dresses.[3][4][5]
In early 2016, Bikini Luxe gained media attention when founder and CEO Candice Galek shared provocative images on her LinkedIn account,[2][6][7][8] sparking widespread discussion.
History
Bikini Luxe was established in 2013 by Candice Galek, who started the business from her living room in Miami Beach.[2][9] The online store became accessible to customers in June 2014.Template:Fix/category[citation needed] Initially, the company concentrated on swimwear brands based in South Florida but quickly broadened its scope to feature labels from across the globe.[4][10] Early achievements were largely driven by social media engagement and recommendations through word-of-mouth.[4][11] Towards the end of 2014, customers began tagging Bikini Luxe in their social media posts.[12] By May 2015, the company's Wanelo profile had attracted approximately 30,000 followers.[11][13] By February 2016, Bikini Luxe had accumulated nearly 5 million impressions on Pinterest.[4]
In March 2016, Candice Galek, founder and CEO, shared a photo of Miss Universe contestant Natalie Roser wearing a bikini on the professional networking site LinkedIn.[6] The post was captioned, "Is This Appropriate For LinkedIn?"[7] This image quickly went viral due to its provocative nature, generating around 50,000 views, 500 comments, and an increase of 30,000 followers.[8] At that point, the company's combined social media audience—including platforms such as Facebook and Instagram—had grown to roughly 250,000 globally. Bikini Luxe also employed approximately 40 staff members worldwide.[2]
The website ceased operations in spring 2020. Brazilian Bikini Shop extended a formal proposal to Candice Galek to acquire the site; however, no response was received.
Collections
Bikini Luxe offered an assortment of roughly 2,500 bikinis and one-piece swimsuits,[3] alongside a diverse selection of designer apparel and accessories such as jewelry, dresses, activewear, and resort wear. Featured brands included Agua Bendita, Montce, Peixoto, Luli Fama, Sauvage, Shahida Parides, Tai Jewelry, Michi, among others.[1][14][15] In 2016, the company introduced its Sauvage Resort line and previously released a limited Shahida Parides dress collection in 2015.[15][1]
References
- ↑ 1.0 1.1 1.2 Cite error: Invalid
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<ref>tag; no text was provided for refs namedTrib - ↑ "Miami Beach Fashion Latest Collaboration, Introducing Didikini". Travel Weekly. 28 October 2014. Retrieved 26 February 2016.
- ↑ Marcon, Camille Marie (23 December 2015). "The Woman Who Transformed Her Passion into a Sultry Empire". Founder's Guide. Retrieved 25 August 2016.
- ↑ 11.0 11.1 Angulo, Natalia (4 May 2015). "What Digital Doors Can Do for Main Street". Fox Business Network. Retrieved 26 February 2016.
- ↑ Wallis, Paul (19 February 2015). "Must Read: Interview With Candice Galek". Richtopia. Retrieved 25 August 2016.
- ↑ "The State of Small Business: Florida". Business News Daily. Retrieved 26 February 2016.
- ↑ "Bikini Luxe Announces Exclusive Agua Bendita Swimwear 2016 Cruise Collection In Stock". Marketers Media. Retrieved 26 February 2016.
- ↑ 15.0 15.1 "Online Store "Bikini Luxe" Unveils 2016 Sauvage Resort Collection". 7thspace.com. Retrieved 26 February 2016.