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Billy Fuccillo

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Adapted from the English Wikipedia article Billy Fuccillo, available under CC BY-SA 4.0Updated 9 August 2025
Billy Fuccillo
Born
William Bruce Fuccillo Sr.

(1956-01-09) 9 January 1956 (age 70)
Greenport, Suffolk County, New York, U.S.
Died17 June 2021(2021-06-17) (aged 65)
Florida, U.S.
Occupation(s)Automobile dealer, businessman
Known forManaging Fuccillo Automotive Group; "it's HUGE!" advertising slogan

William Bruce "Billy" Fuccillo Sr. (January 9, 1956 – June 17, 2021) was a prominent American automobile dealer who managed the Fuccillo Automotive Group, a collection of car dealerships.

Biography

Born in Greenport, Suffolk County, New York in 1956, Fuccillo earned a marketing degree from Syracuse University in 1978. After completing his education, he gained experience working at several car dealerships before establishing his own in 1989. His enterprise expanded over the years to include more than 25 dealerships across New York and Florida, offering multiple vehicle brands.

Fuccillo became widely recognized for his distinctive advertising slogan, "it's HUGE!", which he often emphasized in commercials. According to Tom Park, Fuccillo's production director and frequent commercial partner until 2018, the phrase originated spontaneously during a successful sales event and was subsequently adopted as the group's signature catchphrase.

Fuccillo passed away at his residence in Florida on June 17, 2021, following a prolonged illness and declining health. Nearly one year later, Tom Park also died.

References


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