Biotherm
| Company type | Subsidiary |
|---|---|
| Industry | Skincare, Cosmetics |
| Founded | 1952 |
| Founder | Adrien Barthélémy |
| Headquarters | France |
| Products | Skincare products |
| Parent | L'Oréal |
Biotherm is a French skincare brand that has been part of L'Oréal's portfolio since its acquisition in 1970.
At the beginning of the 20th century, French physician Jos Jullien uncovered mineral-rich thermal spring waters beneath the Pyrenees, which contained thermal plankton. This plankton, a vital component in Biotherm’s formulations, is known for its powerful skin revitalizing properties. The brand’s name is derived from Bio (indicating biologist) and therm (referring to thermal plankton).
History
During the 1940s and 1950s, Dr. Jos Jullien detected thermal plankton on the surface of the Molitg-les-Bains spring waters. Together with Jeanine Marissal, he formulated cosmetic products utilizing this ingredient. Biotherm was officially launched in 1952 by Adrien Barthélémy, who owned the Molitg-les-Bains springs, introducing three initial products: La Crème Triple-Usage, Biotherm Cure, and Biomains—a hand cream that remains available today.
Throughout the 1960s, Biotherm broadened its range to include specialized skincare items such as its inaugural sun protection cream and a slimming cream. In 1968, the brand unveiled Bio-Buste Suractive, recognized as the first breast firming cream on the market.
L'Oréal acquired Biotherm in 1970.
In 2014, actress Leighton Meester was named global ambassador for Biotherm. Two years later, in 2016, David Fridlevski assumed the role of brand president.