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Blain's Farm & Fleet

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Adapted from the English Wikipedia article Blain's Farm & Fleet, available under CC BY-SA 4.0Updated 27 November 2025
Blain Supply, Inc.
Blain's Farm & Fleet
Company typeTemplate:Flat list
IndustryRetail
Founded1955
FounderTemplate:Plain list
HeadquartersJanesville, Wisconsin, United States
Number of locations
45 stores (2024)
ProductsClothing, footwear, housewares, lawn & garden, farm equipment, automotive, sporting goods, hunting fishing, toys
RevenueIncreaseUS$ 512 million (2022)
Number of employees
1,000 (2022)
WebsiteFarmAndFleet.com

Blain Supply, Inc., known commercially as Blain's Farm & Fleet, is a family-operated regional retailer with 45 farm supply outlets spanning four states in the Upper Midwest (Wisconsin, Illinois, Iowa, and Michigan). The company was among the pioneers in implementing a "buy online, pick up in store" system featuring drive-thru pickup options to improve shopper convenience.

History

Blain's Farm & Fleet was established in 1955 in Janesville, Wisconsin by siblings W. C. "Claude" Blain and N. A. "Bert" Blain. It shares historical connections with Mills Fleet Farm—also founded in the same year by family acquaintances—with both companies agreeing to maintain similar branding while serving separate geographic markets.

The business is structured into four regional divisions operating under the Farm and Fleet Stores brand, while distribution is handled by a distinct company called Blain Supply. Remaining privately owned and family-managed, Jane Blain Gilbertson has been President and CEO since 2014, succeeding her brother Robert Blain who led from 1993 after Bert Blain's death.

The chain maintains a single distribution facility in Janesville. In 2018, the company announced its entry into the Michigan market with five new locations in Portage, Jackson, Traverse City, Holland, and Walker.

Products

Product offerings include tires; farm equipment and agricultural supplies; hunting and fishing gear along with licenses; kitchen appliances; housewares; automotive products; apparel for men and women; household hardware; lawn and garden materials; outdoor power equipment; pumps and generators; paint; pet care items; candy; sporting goods; tools; and toys.