Blausen Medical
| Company type | Private |
|---|---|
| Industry | Healthcare software, Educational technology |
| Founded | 1991 in Houston, Texas, United States |
| Founder | Bruce Blausen |
| Headquarters | Houston , United States |
Area served | Healthcare professionals and patients |
Key people | Bruce Blausen (founder) |
| Products | Medical and scientific visuals and animations; Blausen Human Atlas; Blausen It web extension |
| Owner | Private |
| Website | www |
Blausen Medical Communications, Inc. (BMC), a privately held enterprise established by Bruce Blausen in Houston, Texas in 1991, specializes in educational technology for the healthcare sector. The company maintains an extensive collection of two- and three-dimensional medical and scientific visuals and animations, alongside developing information technology solutions to facilitate access to this material. BMC primarily concentrates on licensing and distributing its digital content.
Background
The animation repository of BMC comprises approximately 1,500 animations and more than 27,000 images, created mainly to support patient education at the point of care. These resources are available to both healthcare professionals and patients via hospital or healthcare provider portals. Initially, BMC promoted its materials through the Blausen Human Atlas, an integrated dashboard player that combines animations with images.
In an effort to broaden accessibility, BMC released 266 images under a Creative Commons license in 2014. Furthermore, the company introduced the Blausen It web extension application, which identifies medical terms within online text viewed in browsers and links them to corresponding educational 3D animations. This innovation enhances user interaction without necessitating visits to BMC’s website.
Content provider relationships
BMC has formed significant strategic alliances that have led to its content being incorporated by other organizations. Its illustrations appear in both consumer-focused and professional editions of the Merck Manual. Additionally, the Human Atlas health literacy videos were integrated into VUCA Health’s offerings within Vivify Health’s Remote Care Management solutions, as announced in February 2015.
Awards and recognition
In 2011, Blausen Medical Communications was honored with the Innovations in Healthcare ABBY Award for Healthcare IT and Telecom Technology (Business Facing) due to its Human Atlas application designed for iPhone and iPad.
Moreover, during November 2011, BMC received Platinum eHealthcare Leadership Awards recognizing Best Web 2.0 and Best Mobile Communications for its online presence. The company also secured a Bronze Web Health Award for the Human Atlas iPad application.