Blendtec
| Company type | Subsidiary |
|---|---|
| Industry | Manufacturing |
| Founded | 1975 |
| Founder | Tom Dickson |
| Headquarters | Orem , United States |
Area served | International |
Key people | Tom Dickson (Founder) |
| Products | Commercial and residential blenders, blender jars, commercial dispensers and self-serve units |
| Parent | K-TEC, Inc. |
Blendtec is a U.S.-based manufacturer specializing in both commercial and residential blenders. Established in 1975 by Tom Dickson, the company is headquartered in Orem, Utah, and operates as a subsidiary of K-TEC, Inc. It is well-known for its cutting-edge blending technology and extensive international reach.
Marketing
The brand gained significant popularity through its viral campaign Will It Blend?, which showcased founder Tom Dickson blending unusual objects like iPods and golf balls. This marketing effort greatly enhanced the company’s brand recognition. Additionally, Dickson's entrepreneurial journey has been featured on CNBC’s "How I Made My Millions."
History
In 2006, Blendtec achieved a notable $24 million victory in a patent infringement lawsuit against rival Vitamix Corporation concerning jar design patents, representing the largest patent award in Utah's history. The company has received several industry honors, including the 2013 Gold Innovation Award for its Signature Series and Stealth blender models.
By 2015, Blendtec became the official blender supplier for Jamba Juice, succeeding Vitamix and broadening its commercial clientele. Innovation continued with the 2017 Kitchen Innovations Award earned for its Nitro Blending System.
In 2014, Blendtec expanded its portfolio by introducing the nutrition brand Blendfresh. The founding family sold a majority interest to Wasatch Group in 2021, marking a strategic move toward growth and increased investment.
Products
- Residential blenders
- Classic 575
- Designer 650
- Designer 650 S
- Professional 800
- Total Blender Classic
- Commercial blenders
- Connoisseur 825 Spacesaver
- Connoisseur 825
- Stealth
- Stealth Nitro
- Stealth X
- Stealth Nitro X
- Commercial dispensers and self-serve units
- BDI
- BI
- BD8
- D8
- RealSmooth
- Blender jars
- WildSide+ Jar
- WildSide Flow Jar
- Mini WildSide Jar
- FourSide Jar
- Twister Jar
- Margarita Jar
- Blendtec GO