Bloomberg Markets

Bloomberg Markets

Company type	Subsidiary
Industry	Magazine publishing, Financial news
Founded	July 1992 (1992-07)
Headquarters	New York City , United States
Area served	Worldwide (147 countries)
Products	Financial magazine
Parent	Bloomberg L.P.

Bloomberg Markets is a magazine issued every two months by Bloomberg L.P. as part of Bloomberg News. It caters to financial professionals worldwide, focusing on influential individuals and critical topics within international financial markets. Headquartered in New York City, Bloomberg Markets serves an audience spanning 147 countries, with more than half of its readership residing outside the United States.

By December 2011, its circulation reached 375,000 copies, distributed through bookstores, select newsstands, and bundled with subscriptions to the Bloomberg Professional service and Bloomberg Terminal. In 2010, average newsstand sales were approximately 6,154 copies.

History

The publication debuted in July 1992 under the title "Bloomberg: A Magazine for Bloomberg Users", initially designed as a resource for users of the Bloomberg Professional service. Alongside guidance on terminal navigation, it featured market-oriented articles tailored for portfolio managers, executives, brokers, bankers, and traders. William Inman served as the magazine’s first editor.

In 1999, the magazine became part of Bloomberg News with Ronald Henkoff—previously affiliated with Newsweek and Fortune—appointed as editor. Henkoff was brought on board to strengthen feature journalism. The publication was renamed Bloomberg Markets in 2000 and began distribution through newsstands.

A significant redesign launched in the autumn of 2010 aimed to broaden advertiser appeal and enrich content offerings. Spearheaded by Henkoff and publisher Michael Dukmejian, with design work by Priest + Grace, the revamp introduced a modern aesthetic. In April 2011, Siung Tjia, formerly creative director at ESPN The Magazine, joined as the publication’s inaugural creative director. Based on global reader feedback, coverage expanded to include career development and personal finance topics.

This redesign coincided with a trade advertising campaign positioning Bloomberg Markets as the premier magazine for the "global financial elite," resulting in circulation growth from 355,000 to 375,000 by December 2011. New advertising collaborations featured luxury brands such as Range Rover, Goldman Sachs, and Allianz. Publisher Dukmejian set a goal to reach 450,000 in circulation with 15,000 copies sold via newsstands.

In June 2011, Bloomberg Markets introduced its 50 Most Influential series highlighting prominent figures in global finance; the first list was published in October 2011 alongside the inaugural Bloomberg Markets 50 Summit held in New York City. A follow-up ranking was released in October 2012.

The magazine experimented with a luxury-focused offshoot named Bloomberg Pursuits, debuting a spring 2012 edition.

In October 2015, Bloomberg announced a cutback from publishing eleven issues yearly to six.

Staff

The editorial team at Bloomberg Markets includes editors located throughout the United States, Latin America, Europe, and Asia, complemented by contributions from journalists within Bloomberg News, which operates 146 bureaus across 72 countries.

Honors and awards

Bloomberg Markets has been recognized with close to 200 accolades in journalism and design, including prestigious honors such as the Gerald Loeb Award, the Scripps Howard Award, and the George Polk Award. In 1995, it was shortlisted for the National Magazine Awards in the General Excellence category for publications with circulation below 100,000.

Editor Ron Henkoff was honored in 2006 with the Lawrence Minard Award during the Gerald Loeb Awards, acknowledging exceptional editorial achievements in business and financial journalism.

In 2011, Bloomberg Markets was nominated for the American Society of Magazine Editors General Excellence Award within the Finance, Technology, and Lifestyle Magazines category. That same year, senior writer David Evans became a finalist for the Pulitzer Prize in National Reporting and earned the John Chancellor Award from Columbia Journalism School.

The publication introduced a digital version for the iPad in 2012, broadening its reach alongside the subscription base of Businessweek.

"Duping The Families of Fallen Soldiers" (September 2010)

Following an extensive six-month inquiry, David Evans revealed that life insurance firms were withholding billions of dollars in benefits from families of deceased soldiers and other Americans. This investigation prompted the U.S. Department of Veterans Affairs to mandate Prudential to provide families with an option to receive a lump-sum payment covering the entire death benefit. Evans’s reporting earned him a finalist position for the 2011 Pulitzer Prize.

"Toxic Debt" (July 2007)

This comprehensive three-part cover story exposed how rating agencies Moody's and Standard and Poor's facilitated complex mortgage-backed securities laden with subprime loans, playing a significant role in triggering the 2008 financial crisis.

"Big Pharma's Shameful Secret" (December 2005)

The article brought to light inadequately supervised clinical trials that frequently resulted in harm or fatalities among participants. As a consequence of this investigation, the largest clinical trial company in the U.S. dismissed its top three executives, and regulatory authorities closed its main testing facility.

"The Banks That Fleeced Alabama" (September 2005)

Bloomberg Markets disclosed that a consortium of banks led by JPMorgan Chase charged Jefferson County, which includes Birmingham, excessive fees amounting to at least $60 million on $5.8 billion worth of complex interest-rate swaps used to finance the county’s sewer infrastructure.

In October 2009, former Birmingham Mayor Larry Langford was found guilty of accepting bribes linked to steering parts of JPMorgan transactions to a local bank. This corruption scandal played a part in Jefferson County declaring the largest municipal bankruptcy ever recorded in November 2011.

External links

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