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Bloomberg Television

From Alfawiki
Bloomberg Television
Company typeSubsidiary
IndustryMedia, Financial news
PredecessorFinancial News Network
Founded1994
FounderBloomberg L.P.
Headquarters
New York City
,
United States
Area served
Worldwide
Key people
Justin Smith (CEO, Bloomberg Media Group)
ProductsBusiness and financial market television programming
OwnerBloomberg L.P.
ParentBloomberg L.P.
Websitewww.bloomberg.com/live

Bloomberg Television (branded on-air as Bloomberg) is a U.S.-based subscription television channel focused on business and financial market content, owned by the diversified data and media firm Bloomberg L.P.. It reaches an audience exceeding 310 million households worldwide. The network's main headquarters are located in New York City, with additional European operations based in London and Asian offices situated within the Marina Bay Financial Centre, Singapore, as well as Pacific Place Jakarta in the Sudirman Central Business District, Jakarta.

History

The network debuted in the United States in mid-1994 under the name Bloomberg Direct, initially available via the satellite provider DirecTV. Within its first year, it was rebranded as Bloomberg Information TV, before adopting its current title in 1997. Bloomberg Television took over the channel slot previously occupied by the defunct Financial News Network and absorbed much of its former personnel. Between 1995 and 1997, the now-defunct American Independent Network simulcast Bloomberg programming during various weekday timeframes, including a morning business show on select broadcast stations. Beginning July 1, 1995, Bloomberg’s pre-market morning content was simulcast on the USA Network through a paid arrangement until 2004; this ended due to potential competition concerns with the then-future sister network CNBC. The simulcast subsequently transitioned to E! where it remained until January 2009, when Bloomberg's expanded digital cable distribution rendered the simulcast redundant. During this era, Bloomberg Television’s highest viewership occurred during the 5–8 a.m. time block.

In January 2009, Bloomberg U.S. unveiled a new graphics design initially applied to its pre-market show Starting Bell, which was extended across the entire network by February 17 alongside an updated weekday schedule. A further graphics refresh followed in October of that year. In 2011, Bloomberg entered into a strategic collaboration with Gas Station TV (GSTV) to broadcast personal finance and business news segments via LCD screens installed at fuel stations.

On May 9, 2011, Bloomberg launched a high-definition simulcast feed starting with Time Warner Cable as its first distributor. This HD feed was later added by DirecTV in April 2013. By July 2014, the standard-definition broadcast presented a letterboxed version of the native HD content. In May 2020, Bloomberg introduced a 2160p 4K feed exclusively available through Samsung TV Plus, utilizing larger screen formats to enhance news and information delivery.

International channels

In February 2009, Bloomberg Television announced plans to discontinue several international channel variants to concentrate on a unified global Bloomberg channel.

On March 9, 2009, localized channels serving Germany, France, Italy, and Spain were shut down. Presently, the pan-European Bloomberg Europe (International) channel is accessible via cable and digital platforms.

Since that restructuring, Bloomberg Television has utilized production teams based in Marina Bay Financial Centre and Pacific Place Jakarta (for Bloomberg Asia), Europe (Bloomberg Europe), and North America (Bloomberg U.S.), enabling a continuous global programming schedule. Bloomberg International broadcasts originate from Asia during early mornings, Europe late mornings, and from New York headquarters in the afternoon hours, featuring region-specific advertising and business news tickers.

The Japanese edition of Bloomberg Television ceased transmission on April 30, 2009, replaced by Bloomberg Asia (International). However, its Japanese print newsroom and website remain operational, with broadcast segments produced through partnerships with BS-Fuji Television initially and later Tokyo Broadcasting System. In addition, Bloomberg Brazil and Latin America were consolidated into the global channel throughout 2009.

Bloomberg holds associate membership status with both the Caribbean Cable & Telecommunications Association and the Caribbean Cable Cooperative.

In November 2011, Bloomberg TV Mongolia was launched in collaboration with the Trade and Development Bank of Mongolia, offering locally produced Mongolian programming alongside English-language Bloomberg news content.

In February 2015, a partnership with Canadian media company Channel Zero led to the creation of Bloomberg TV Canada, combining U.S.-originated Bloomberg shows with Canadian-produced programs from its studio at Toronto. This channel replaced the U.S. feed on Canadian distribution platforms but ceased operations in October 2017. Following this closure, Bloomberg collaborated with Bell Media’s Business News Network (BNN) to rebrand it as BNN Bloomberg. This alliance grants Bell exclusive rights to distribute Bloomberg’s television and radio content within Canada while enriching BNN’s business day schedule with expanded international market coverage and access to Bloomberg's global bureaus.

Active channels

The majority of Bloomberg channels are managed by regional firms that license the Bloomberg brand, offering a mix of English-language content alongside local programming.

Channels no longer operating

U.S. broadcast service

The American segment is overseen by Justin Smith, CEO of Bloomberg Media Group, who took over from Andy Lack. Additionally, the network supported the PBS/WNET series Charlie Rose by providing funding and studio space.

Programming

Live weekday broadcasts

The weekday lineup begins Sunday at 6pm ET (11pm UK time, midnight CET, 6am SGT). Weekend shows start Friday/Saturday at corresponding times.

Bloomberg Television Australia (Sydney)

New York (Sun-Thu) London Singapore Program Anchor Launch date
Template:Center Template:Center Template:Center Bloomberg Daybreak: Australia Haidi Lun (Sydney), Shery Ahn (New York) February 5, 2017

Bloomberg Television Asia–Pacific (Marina Bay Financial Centre, Pacific Place Jakarta)

New York London Singapore Program Anchor Launch / End date
Template:Center Template:Center Template:Center Bloomberg The Asia Trade Shery Ahn (Tokyo), Haidi Stroud-Watts (Sydney) June 23, 2016
Template:Center Template:Center Template:Center Bloomberg The China Show David Ingles, Yvonne Man (Hong Kong) February 24, 2019
Template:Center Template:Center Template:Center Insight With Haslinda Amin Haslinda Amin (Singapore) October 10, 2016

Bloomberg Television Middle East (Dubai)

New York London Singapore Program Anchor Launch date
Template:Center Template:Center Template:Center Horizons Middle East and Africa Joumanna Bercetche (Dubai) March 18, 2018


Bloomberg London (London)

New York London Singapore Program Anchor First aired
Template:Center Template:Center Template:Center 'Bloomberg Daybreak: Europe' Tom Mackenzie (London) Mid-2023
Template:Center Template:Center Template:Center 'Bloomberg The Opening Trade' Guy Johnson, Anna Edwards, Kiri Gupita (London) Mid-2024

Bloomberg Television Europe (London)

New York London Singapore Program Anchor First aired
Template:Center Template:Center Template:Center 'Bloomberg Markets: European Close' Alix Steel (New York) and Guy Johnson (London) November 9, 2015

Bloomberg Television (broadcasting from Bloomberg Tower, Manhattan, New York City)

New York London Singapore Program Anchor First aired
Template:Center Template:Center Template:Center 'Bloomberg Brief' Dani Burger (New York) September 24, 2023
Template:Center Template:Center Template:Center 'Bloomberg Surveillance' Jonathan Ferro, Lisa Abramowicz, Annmarie Hordern May 26, 2020
Template:Center Template:Center Template:Center 'Bloomberg: Open Interest' Matt Miller, Katie Greifeld, Sonalie Basak July 8, 2024
Template:Center Template:Center Template:Center 'Bloomberg Markets' Matt Miller and Amanda Lang (Toronto, with BNN Bloomberg) May 11, 2015
Template:Center Template:Center Template:Center 'Bloomberg: Balance of Power' Joe Mathieu and Kailey Leinz September 11, 2017
Template:Center Template:Center Template:Center 'Bloomberg Business Week Daily' Carol Massar and Tim Stenovec October 11, 2018
Template:Center Template:Center 'Bloomberg: The Close' 'Romaine Bostick, Alix Steel, Scarlet Fu' 'October 11, 2018'

Weekly programs

  • 'Bloomberg Wall Street Week' (originating from Wall Street, Manhattan, New York City)
  • 'Best of Bloomberg Technology' hosted by Emily Chang
  • 'Bloomberg Best'
  • 'Bloomberg Businessweek' with Carol Massar and Jason Kelly
  • 'Bloomberg Commodities Edge' presented by Alix Steel
  • 'Brilliant Ideas'
  • 'Good Fortunes'
  • 'Bloomberg Real Yield' featuring Jonathan Ferro
  • 'Bloomberg ETF IQ' with Scarlet Fu
  • 'Studio 1.0' hosted by Emily Chang
  • 'High Flyers' anchored by Haslinda Amin
  • 'Best of Bloomberg Markets Middle East' with Yousef Gamal El-Din or Tracy Alloway
  • 'Leaders with Lacqua' featuring Francine Lacqua

Controversy

During the 2005 UK general election, Bloomberg Television faced criticism for violating Ofcom regulations by displaying a bias favoring the Labour Party. The infraction consisted of not allocating equal airtime to all significant political parties, a legal requirement in Britain during election coverage. Specifically, Bloomberg's reporting on the Labour Party's "Business Manifesto" was not balanced with comparable coverage of the Conservatives or Liberal Democrats.

Datascreen and news ticker

Bloomberg initially featured a datascreen layout that dominated most of the display, integrating market statistics, global news, and weather updates. Prior to 1998, the channel did not include a scrolling ticker and instead used fixed boxes highlighting business news. Over time, this design was updated to incorporate a moving stock ticker along with refreshed visual elements.

By late 2007, the datascreen format was replaced by nearly full-screen broadcasts where tickers and headlines were limited to the bottom portion of the screen. The Bloomberg HD channel in the United States preserved more data panels on the right side, maintaining a resemblance to the earlier datascreen style.

On September 22, 2014, Bloomberg Television discontinued its longstanding live stock ticker, adopting a new on-screen information layout without providing an official explanation.

Other platforms

With the growing popularity of mobile technology and social media, Bloomberg Television expanded its digital footprint. It shares off-air news updates through social media channels such as Facebook and Twitter, and rebroadcasts programming on its official YouTube channel. Additionally, Bloomberg offers a specialized app for the iPad and provides free streaming via Pluto TV.

As of February 2019, the audio simulcast of Bloomberg TV became accessible through Entercom's Radio.com website and app, broadening availability across various platforms.

See also

External links

Other media

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