Bloomreach
| Company type | Private |
|---|---|
| Industry | E-commerce, Marketing automation, Content management systems |
| Founded | 2009 |
| Founder | Raj De Datta, Ashutosh Garg |
| Headquarters | Mountain View , United States |
Area served | Global |
Key people | Michael Schirrmacher (Managing Director EMEA), Jeroen Verberg (Board member) |
| Products | Bloomreach Engagement, Bloomreach Discovery, Bloomreach Content |
Number of employees | 850 (2023) |
| Website | bloomreach |
Bloomreach operates as a cloud-based platform specializing in e-commerce experiences and B2B services, focusing on marketing automation, product discovery, and content management systems. Established in 2009 by Raj De Datta and Ashutosh Garg, the company is based in Mountain View, California.
History
The company introduced its initial product in 2012, which was an SEO-centric tool primarily aimed at improving site search functionalities. This offering later evolved to incorporate product recommendation features tailored for merchandisers.
In 2013, Bloomreach expanded its portfolio by launching a big-data-driven content optimization SaaS designed for mobile platforms. This update included intelligent product recommendations, predictive search capabilities, trending content sections, and personalization across multiple devices. That same year, the firm entered the EMEA market, appointing Michael Schirrmacher as Managing Director to lead the expansion.
Bloomreach enhanced its digital experience platform in 2016 through the acquisition of Hippo CMS, an open-source web content management provider. This strategic move integrated content management with search and merchandising functions. Following the acquisition, Hippo’s CEO Jeroen Verberg joined Bloomreach’s board of directors.
In 2021, Bloomreach further strengthened its customer experience offerings by acquiring Exponea, a platform combining customer data with marketing, merchandising, and content capabilities. During this period, the company secured $150 million in funding from Sixth Street Growth, valuing the business at $900 million.
The following year, Bloomreach obtained an additional $175 million investment, which more than doubled its valuation to $2.2 billion.
Operations
Bloomreach’s product suite comprises three primary solutions: Bloomreach Engagement, which facilitates marketing automation across email, SMS, mobile applications, and other channels; Bloomreach Discovery, a machine learning-powered tool that improves product discovery through enhanced search results and personalized recommendations; and Bloomreach Content, a headless content management system (CMS).
As of 2023, Bloomreach employed approximately 850 professionals and supported around 850 brands, including prominent clients such as Albertsons, Bosch, and Puma.