Blue Martini Software
| Company type | Public (until 2005) |
|---|---|
| Industry | Software development, professional services |
| Fate | Acquired by Multi-Channel Holdings, Inc. in March 2005 |
| Headquarters | San Mateo , United States |
Area served | Retailers and businesses with direct consumer engagement |
| Products | E-commerce, contact center, relationship marketing, and clienteling software solutions |
Blue Martini Software, Inc. operated as a software development and professional services firm headquartered in San Mateo, California. The company specialized in solutions for e-commerce, contact centers, relationship marketing, and clienteling, targeting retailers and businesses with direct consumer engagement. Initially privately owned, it became a publicly traded entity in July 2000 on the NASDAQ stock exchange under the symbol BLUE.
Acquisition history
In March 2005, Multi-Channel Holdings, Inc., a private company within the Golden Gate Capital portfolio that also controlled Ecometry Corporation, acquired Blue Martini Software.
By September 2006, a merger between Ecometry/Blue Martini Software and GERS Inc. resulted in the establishment of Escalate Retail.
Escalate Retail was subsequently purchased by RedPrairie Corporation in February 2011, leading to the rebranding of Blue Martini’s software products as the RedPrairie Commerce Suite.
Following the acquisition of JDA Software by RedPrairie's parent company, New Mountain Capital, in November 2012, responsibility for supporting Blue Martini software shifted to JDA Software.