Boll & Branch
| Company type | Private |
|---|---|
| Industry | E-commerce, Bedding, Home textiles |
| Founded | 2013 |
| Founder | Missy Tannen, Scott Tannen |
| Headquarters | Summit, New Jersey , United States |
Area served | United States, Canada, United Kingdom, Australia |
Key people | Scott Tannen (CEO) |
| Products | Bed sheets, blankets, pillows, mattresses, comforters, home decor |
| Owner | Private ownership with investment from L Catterton |
| Website | www |
Boll & Branch is a privately owned American e-commerce enterprise that focuses on high-end bedding products. Its corporate headquarters are located in Summit, New Jersey, and it holds the distinction of being the first luxury bedding producer certified by Fair Trade USA.
Established in 2013 by Missy Tannen, a former educator, alongside her husband Scott Tannen, who previously held executive roles at Wrigley and Kraft Foods, the business has been funded independently. The majority of its merchandise is produced in Kolkata, India, utilizing cotton cultivated by CHETNA Organic in Orissa, India.
The company’s yearly income surpasses $100 million. Boll & Branch inaugurated its inaugural brick-and-mortar store in August 2017 at The Mall at Short Hills in New Jersey. In October 2019, the brand expanded into third-party retail when Nordstrom began offering its products in 21 of their outlets. Additionally, Boll & Branch was among the pioneers in implementing Far-UVC 222 lighting technology for sanitizing retail locations such as those at Town Center at Boca Raton and Greenwich, Connecticut.
Their assortment features bed sheets, blankets, pillows, mattresses, comforters, and home decor, catering to customers across the United States, Canada, the United Kingdom, and Australia.
Products
Boll & Branch is well-known for producing luxury bed linens with a focus on ethical and sustainable practices. In August 2015, the company introduced organic cotton bath towels and extended its offerings to include crib sheets and baby blankets by October of the same year.
By October 2016, it launched flannel bedding crafted in Guimaraes, Portugal. The product line further expanded in June 2018 to incorporate ethically sourced Down pillows.
In October 2018, Boll & Branch ventured into the mattress sector with a "luxury mattress" that excludes memory foam, instead featuring materials like wool, coils, and organic cotton.
Investments
In April 2016, Boll & Branch raised $7 million during its Series A funding round led by Silas Capital. This was followed by an additional $4 million Series B investment from the same firm in October 2017.
A significant capital infusion came in August 2019 when private-equity firm L Catterton invested $100 million. Despite this major funding event, founder Scott Tannen continued to serve as CEO.
Retail Expansion
By 2025, Boll & Branch operates 15 successful retail locations including its flagship store at The Mall at Short Hills in Short Hills, New Jersey. Other prominent outlets are situated in areas such as Greenwich Avenue Historic District, Dallas, Houston, The Grove at Shrewsbury, Westside Provisions, Marietta, Georgia, Mosaic District, Oakbrook Center, SouthPark Mall (North Carolina), The Summit (Alabama), Galleria Edina, The Gardens Mall, and Bethesda Row. This growth supports the company’s omnichannel approach and strengthens its position within the upscale home textile market.