Jump to content

Bonnier Corporation

From Alfawiki
Adapted from the English Wikipedia article Bonnier Corporation, available under CC BY-SA 4.0Updated 25 July 2025
Bonnier LLC
Company typePrivate
IndustryOutdoor adventure, event management, publishing (formerly)
PredecessorTime4 Media (selected publishing properties)
FoundedMarch 2007; 19 years ago (2007-03)
Headquarters
United States
ProductsOutdoor adventure events, Marlin magazine

Bonnier LLC (previously known as Bonnier Corporation) is a U.S.-based company specializing in outdoor adventure. Originally, it managed a wide array of American media brands but encountered difficulties within the magazine publishing sector, leading to the discontinuation or sale of many of its titles. Founded in 2007 following Bonnier Group's acquisition of publishing properties from Time, the firm has since shifted its primary focus toward organizing outdoor recreation events.

History

Established in March 2007 as the American branch of Bonnier Group, the company purchased 18 magazines from Time Warner's Time4 Media—among them Transworld Skateboarding—and The Parenting Group, which published Parenting, for $200 million. These assets were merged with Bonnier’s existing 50% ownership in World Publications. In June 2009, Bonnier further expanded its portfolio by acquiring five magazine titles from Hachette Filipacchi, including American Photo, Boating, and Flying.

In April 2013, Bonnier sold its skiing-related publications such as Skiing and Warren Miller Entertainment to Active Interest Media. The following month, it divested Sound & Vision along with TransWorld Group magazines to Source Interlink, while acquiring Source Interlink’s motorcycle magazine collection in return. Additionally, Bonnier transferred ownership of The Parenting Group to Meredith Corporation, which subsequently ceased those magazines.

In June 2015, the company suffered a financial setback of $1.5 million after its accounting department was targeted by a phishing attack involving CEO email fraud.

By October 2020, Bonnier sold several flagship magazines—including Popular Science, Popular Photography, Outdoor Life, and Field & Stream—to North Equity LLC. In 2022, the organization restructured to concentrate on outdoor adventure event management, emphasizing sectors such as boating, sailing, fishing, hunting, and travel. Remaining magazines not under the Marlin brand were sold to Firecrown in 2023.

Brands and events

Current publications under Bonnier LLC:



Events managed by Bonnier LLC include:


  • Marlin University
  • Open Season Sportsman's Expo
  • Offshore World Championship
  • Sand Sports Super Show


Former

Retrieved from "https://www.alfawiki.org/index.php?title=Bonnier_Corporation&oldid=11872"