Booker Software

Booker Software, Inc.

Company type	Private
Industry	Software
Founded	2007
Founder	Peter Ellis, Daniel Lizio-Katzen
Headquarters	New York City , United States
Key people	Josh McCarter (CEO as of 2015)
Products	Cloud-based booking and management solutions (BookerEnterprise, SpaBooker, SalonBooker)
Number of employees	Over 270 (as of 2015)
Parent	Mindbody (acquired in 2018)

Booker Software is a software firm headquartered in New York City, specializing in cloud-based booking and management solutions tailored for salons and spas. In 2018, it was acquired by Mindbody, offering a comprehensive service management platform designed for appointment-driven enterprises.

History

The company was established in 2007 by entrepreneurs Peter Ellis and Daniel Lizio-Katzen under the name SpaBooker, initially operating as a branch of SpaFinder with a focus on spa management software. By 2010, SpaBooker separated from SpaFinder to become GramercyOne, broadening its platform to accommodate businesses such as hotels, medical offices, dance studios, and repair services.

In October 2011, GramercyOne secured $14.5 million in investment from Revolution Ventures, Grotech Ventures, TDF, and Jubilee. A year later, in November 2012, the company rebranded itself as Booker Software, Inc. Under the leadership of CEO Josh McCarter by 2015, Booker expanded its workforce to over 270 employees and grew its Scottsdale office operations.

By 2013, Booker was serving approximately 9,000 clients across 73 countries, including notable brands like Hilton Hotels, Hard Rock Café, and DryBar. The firm experienced four consecutive years of triple-digit revenue growth while handling $4.5 million in daily transactions along with 2 million bookings each month. Employee numbers rose from 30 in 2010 to beyond 160 by 2012.

On April 16, 2013, Booker completed a Series B funding round raising $27.5 million led by Bain Capital Ventures with continued support from Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial.

Mindbody acquired Booker in March 2018 for $150 million to bolster its leadership in cloud-based business management within the wellness services market.

In June 2025, Playlist was launched as an integrated platform merging Booker with Mindbody and ClassPass to streamline operations across the global wellness industry.

Products

Booker delivers a cloud-hosted platform enabling service-oriented businesses to manage both operational tasks and marketing efforts through desktop interfaces as well as iPhone, iPad, and Android applications. Now at Version 8.5, the software provides both broad and niche-specific solutions such as BookerEnterprise, SpaBooker, and SalonBooker.

Core functionalities encompass online appointment scheduling, staff and facility management, social media marketing campaigns, promotion distribution, payment processing capabilities, waitlist coordination, and customer relationship management. The system integrates seamlessly with prominent social networks including Facebook, Twitter, and Foursquare—featuring scheduling tools and gift certificate options directly within Facebook.

Frequently likened to OpenTable due to its reservation system features, Booker’s business approach emphasizes optimizing service workflows while boosting client interaction through digital engagement tools.

Products

SpaBooker and SalonBooker focus on independent spa and salon operators by providing customized booking platforms that support enhanced client administration and business development.

Partnerships

Booker has formed strategic alliances with influential entities like Allure magazine’s Virtual Store, Lifebooker, and SpaFinder. These partnerships facilitate integration of live availability data and promotional offerings that expand Booker’s presence and competitive positioning within the beauty and wellness industries.

See also

• List of companies headquartered in New York City