Bosideng
| Company type | Public |
|---|---|
| Industry | Apparel manufacturing |
| Founded | 1975 in Shanghai, China |
| Headquarters | Shanghai , China |
Area served | People's Republic of China, International |
| Products | Down jackets, men's wear, women's casual wear, children's clothing, high-end men's fashion |
| Website | www |
Bosideng (), formally known as Bosideng International Holdings Limited (), stands as the foremost down apparel manufacturer within the People's Republic of China. The company manages a network of 7,579 retail locations distributing down jackets and related products under six principal labels: Bosideng, Snow Flying, Kangbo, Bengen (previously Bingjie), Shuangyu, and Shangyu. These brands target a wide array of consumer demographics with an extensive assortment of offerings.
Overview
Data from the China Industrial Information Issuing Center (CIIIC) indicates that in 2010, the aggregate market share for down apparel from Bosideng, Snow Flying, Kangbo, and Bengen reached 36.7% across the PRC. According to both CIIIC and the National Bureau of Statistics of China, "Bosideng" maintained its position as the leading down clothing brand in China for sixteen straight years from 1995 through 2010. Additionally, for a period of fifteen years, the group represented China by unveiling its latest Fall/Winter fashion collections at the "China International Clothing and Accessories Fair."
Products
To diversify its portfolio and improve profit margins, Bosideng implemented a strategy centered on "non-seasonal products." Its offerings beyond down apparel encompass lines such as Bosideng MAN, the women's casual wear brand BOSIDENG RICCI, children's clothing under D.D. Cat, high-end men's fashion via VETALLO, along with holding the Greater China franchise rights for ROCAWEAR.
Expansion
The menswear division has experienced swift growth, operating 979 stores throughout China. The ROCAWEAR franchise maintains seven consignment points in key metropolitan areas including Beijing, Shanghai, and Hangzhou. Bosideng continues to allocate resources toward developing its non-down apparel segment and actively seeks acquisitions of established non-down brands to boost this category's share of overall revenue.
Beyond China
In 2017, Bosideng broadened its international footprint by presenting collections at prominent fashion weeks in New York, Milan, and London. By 2024, it secured a 30% ownership interest in Canadian outdoor apparel brand Moose Knuckles, enhancing its position within the luxury outerwear sector. That same July, Bosideng debuted its "Fusion" collection during Paris Fashion Week.
In May 2025, Bosideng garnered media attention when a Bloomberg report mistakenly inflated its market capitalization to over $6,000 trillion USD, erroneously labeling it as the world's highest-valued company.