Braaap
Bradley Smith | |
|---|---|
| Born | July 1, 1987 Launceston, Tasmania, Australia |
| Occupation(s) | Business figure, former motocross competitor |
| Known for | Founder of Braaap motocross brand |
Bradley Smith (born 1 July 1987) is an Australian business figure and former motocross competitor who established the motocross brand known as “Braaap”. In 2010, he received several accolades including Young Australian of the Year for Tasmania, Australian Young Entrepreneur of the Year, and was the runner-up for International Young Entrepreneur of the Year.
Smith inaugurated the initial Braaap retail location in Australia in 2008. Subsequently, the brand grew to encompass four stores situated throughout Tasmania and Victoria.
Personal life
Smith’s birthplace is Launceston, located in Tasmania, Australia.
Braaap
The debut Braaap store was launched in Launceston in 2005, with further shops opening in Hobart, Devonport, and Frankston, Victoria. Production of Braaap motorcycles took place in China, while final assembly occurred locally within each retail outlet.
Store closures commenced with Devonport shutting down in June 2013, followed by Hobart in July 2017, and Launceston in January 2018. On August 7, 2024, Braaap Motorcycles Pty Ltd was ordered into liquidation by the NSW Supreme Court after accumulating debts exceeding $1 million owed to 121 unsecured creditors.
Australian Superlite Champion
Smith achieved the distinction of being the top Australian competitor at the World Mini SX Championships held in Las Vegas in June 2010, securing an overall 11th place finish among full-time professional riders.