Bras N Things
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1986 |
| Founder | Brett Blundy |
| Headquarters | Australia |
Area served | Australia, New Zealand, South Africa, United States |
Key people | Brett Blundy, Ray Itaoui |
| Owner | Hanes Australasia |
Bras N Things is a lingerie retail brand owned by Hanes Australasia, with operations extending across Australia, New Zealand, South Africa, and the United States.
History
In 1986, Brett Blundy divested his 60% ownership in the Jetts music store chain for $600,000 to focus on developing a lingerie retail business. Identifying an opportunity for trendy and vibrant underwear, he secured his initial franchise with The Bra Shop at Chirnside Park Shopping Centre and began independently sourcing distinctive product lines. Following negotiations with franchisor Bryan Luca, Blundy traded his three Victorian locations for four underperforming Bras N Things stores in New South Wales, agreeing to cease trading in Victoria. Subsequently, Brazin Limited was formed as Blundy expanded Bras 'N' Things into Queensland and South Australia.
By 1990, Bras 'N' Things had expanded to 60 outlets nationwide. At this point, Luca sold his remaining Bra Shop stores in Victoria to Blundy, who rebranded them under the Bras 'N' Things name.
In May 1999, Brazin introduced Viva Lingerie to appeal specifically to young women seeking affordable options, distinguishing it from the Bras 'N' Things brand. That same year, Brazin acquired nine lingerie outlets from Triumph International.
By late 2008, BBRC divested its majority shareholding in Bras 'N' Things to ANZ and IMF Investors.
In November 2013, Brett Blundy and Ray Itaoui, owner of Sanity, each purchased equal 50% shares from ANZ and IMF Investors. Blundy emphasized his strong belief in the brand's potential and identified Itaoui’s proven retail expertise as instrumental for future development.
Bras N Things entered the South African market in March 2016 by launching a store in Johannesburg.
In February 2018, ownership of Bras N Things transferred to Hanes Australasia in a deal valued at approximately A$500 million.
References