Breadpig
| Company type | Private |
|---|---|
| Industry | Retail, Publishing |
| Founded | 2007 |
| Founder | Alexis Ohanian |
| Headquarters | United States |
| Products | xkcd: volume 0, LOLmagnetz |
| Website | breadpig |
Breadpig, often written as breadpig, is a company focused on creating products for the geek community, with its most prominent work being the publication of the book xkcd: volume 0.
Details
The company Breadpig was established by Alexis Ohanian, who also co-founded the social news platform Reddit. The domain "breadpig.com" was acquired by Ohanian and fellow Reddit co-founder Steve Huffman due to its humorous appeal; Huffman envisioned a "pig with bread wings," while Ohanian developed the initial artwork.
Collaborating with Randall Munroe, the creator of xkcd, Breadpig published xkcd: volume 0, a curated anthology of selected comics.
Identifying itself as an "uncorporation," Breadpig allocates a significant portion of its earnings towards charitable causes instead of prioritizing shareholder profits.
In 2008, Breadpig generated over $30,000 by marketing LOLmagnetz—magnetic poetry sets inspired by lolspeak. Subsequently, in February 2009, the company donated $15,000 to the San Francisco Society for the Prevention of Cruelty to Animals. Later that year, in October 2009, Breadpig raised $32,000 to support Room to Read in constructing a primary school in Laos. Revenues from sales of xkcd: volume 0 contributed $52,700 towards further educational infrastructure through Room to Read. By December 2010, Breadpig had contributed upwards of $150,000 to various charitable initiatives via sales and donations.