BrickHouse Security
| File:BrickHouse Security logo.png | |
| Company type | Privately held |
|---|---|
| Founded | New York City, U.S. (2005) |
| Headquarters | 980 Avenue of the Americas New York City |
Key people | Todd Morris, Founder and CEO |
| Products | home security systems, video surveillance, GPS trackers |
Number of employees | 78 |
| Website | http://www.brickhousesecurity.com |
BrickHouse Security operates out of New York City and specializes in providing security solutions such as surveillance cameras, concealed cameras, and GPS tracking devices to law enforcement agencies, commercial enterprises, and private consumers. The company serves as the parent organization for GPS tracking brands Securus and Zoombak.
The firm has garnered attention in the media for a wide array of security-related offerings, including products designed to safeguard Airbnb hosts against problematic tenants, devices aimed at locating missing children, and GPS trackers intended to prevent theft of figurines from church nativity displays.
By 2015, BrickHouse Security reported serving more than 40,000 small business clients, upwards of 2,500 law enforcement organizations, and over half a million households. Additionally, the company maintains an office location in Indianapolis, Indiana.
History
Established in 2005 by Todd Morris, BrickHouse Security emerged from the recognition of a market demand for a reputable provider of home security and surveillance equipment encompassing computer security products, tracking gadgets, and hidden cameras. Initially launched as an online retailer offering only two products, the business was self-financed and expanded to achieve $12.5 million in revenue with a workforce of 35 employees by early 2010.
In 2015, BrickHouse Security expanded its portfolio by acquiring Securus, a manufacturer known for GPS tracking devices such as the eZoom, eCare, and SpotLite models designed for monitoring children, seniors, and pets. This acquisition also included Zoombak—a GPS tracking service provider acquired by Securus in February 2011—thereby uniting these three asset tracking companies under a single brand identity and unified tracking platform.
Products
The company categorizes its offerings into four main groups: alarm systems, GPS tracking devices, security cameras, and covert cameras.
Alarm systems
BrickHouse markets alarm solutions under the brands 2GIG, TattleTale, and Dakota Alert. Additionally, it provides MORzA Sentry home security products that feature remote monitoring through a control panel known as MORzA Go!.
GPS trackers
The GPS tracking lineup from BrickHouse Security includes devices designed for personal use as well as for fleet management.
Security cameras
BrickHouse Security offers a variety of security cameras, including models equipped with night vision, dashboard mounts, IP cameras for remote access, compact mini cameras, and advanced CCTV systems tailored for commercial applications.
Hidden cameras
Under the Camscura brand, BrickHouse Security sells concealed cameras. The company also promotes a specialized camera and sensor system named MORzA Airbnb, created to safeguard property owners on home-sharing platforms like Airbnb and HomeAway. This system monitors motion to detect potential unauthorized activities.
Todd Morris
Todd Morris, the founder of the company, is recognized nationally as a security consultant for businesses. He regularly contributes to security-related segments on various media outlets such as ABC News, Fox News, CNN, and NBC's The Today Show.
Airbnb protection
BrickHouse Security gained media attention for its MORzA Airbnb system, designed specifically for Airbnb hosts worried about renters misusing their properties. This device employs motion detection technology to identify irregular guest behavior, including frequent door openings or access to private closets.
Saving Jesus Campaign
The company gained significant media attention for its Saving Jesus initiative, which began in 2005. This program involved lending GPS tracking devices to churches during the Christmas season to safeguard Baby Jesus statues and other nativity figures from theft. The technology employs cloud-based tracking that notifies the owner via text message or email if the figurine is moved.
Duracell Advertisement Controversy
In 2008, battery manufacturer Duracell collaborated with BrickHouse Security as part of its "Trusted Everywhere" advertising series to release a television commercial promoting BrickHouse Security's RFID Child Locator featuring Long Distance Alert. The locator was sold pre-equipped with Duracell batteries. Various media outlets, including MSNBC and Consumers Digest, criticized the advertisement for potentially exploiting parental anxieties. Despite this, the campaign achieved remarkable success, with the company selling four months' worth of stock within just 48 hours of the ad's debut.