Brioche Dorée
| Company type | Franchise |
|---|---|
| Industry | Bakery, café, fast food |
| Founded | January 1, 1976 in Brest, France |
| Founder | Louis Le Duff |
| Headquarters | Brest , France |
Area served | Worldwide |
Key people | Louis Le Duff (president of Groupe Le Duff) |
| Products | Bakery items, café products, fast food |
| Parent | Groupe Le Duff |
Brioche Dorée is a French bakery-café franchise that was established in 1976 in Brest by Louis Le Duff, who currently serves as the president of Groupe Le Duff. The brand name translates to "Golden Brioche" in English.
With 443 locations globally, Brioche Dorée caters to more than 270,000 patrons each day, with approximately 60% of its outlets operated under franchise agreements, mainly within France. Numerous international branches are situated in transportation hubs such as airports and train stations.
In a 2013 French market study, Brioche Dorée was placed second among 17 fast-food brands, trailing only behind Paul.
History
The inaugural Brioche Dorée was launched by Louis Le Duff in Brest in 1976, utilizing €1,500 of his own capital. His concept introduced a novel “French-style” fast food approach, influenced by his experiences in the United States.
Franchising opportunities were made available starting in 1992.