Brit + Co
| Company type | Private |
|---|---|
| Industry | Digital media, Lifestyle |
| Founded | 2011 |
| Founder | Brit Morin |
| Headquarters | San Francisco , United States |
Key people | Brit Morin (Founder, former CEO), Jill Braff (President as of 2018), Jeff Jones (Advisor) |
| Products | Media content, DIY application (Snapguide), Events (Re:Make, Holiday House) |
Brit + Co is a digital platform and lifestyle brand focused on women, created by Brit Morin in 2011.
History
Founded by Brit Morin in late 2011, Brit + Co was initially led by her as CEO.
In January 2018, Jill Braff, who previously managed Ellen Digital Ventures, took on the role of president. Jeff Jones, former Chief Marketing Officer at Target and President of Uber, joined as an advisor in 2017. That same year, the company secured $15 million in funding from Verizon Ventures to grow its media content and product lines.
By April 2019, after depleting its financial resources, Brit + Co underwent a restructuring process that included significant staff reductions and bankruptcy proceedings.
In June 2020, to aid female entrepreneurs disproportionately impacted by the COVID-19 pandemic, Brit + Co introduced Selfmade, a business accelerator program for women.
Funding & acquisitions
By 2017, Brit + Co had accumulated $45 million in venture capital investments from backers such as Verizon Ventures and Marissa Mayer.
The initial seed round raised $1.25 million in April 2012, followed by a $6.3 million Series A round led by Oak Investment Partners in 2013.
In 2015, the company secured $20 million through Series B funding led by Intel Capital, which facilitated its inaugural acquisition of the DIY application Snapguide.
Re:Make
Re:Make debuted in 2013 as a conference and festival designed for young women interested in boosting their creative skills. The 2016 edition drew an audience exceeding 15,000 participants.
Holiday House
Brit + Co's yearly Holiday House pop-up event in San Francisco showcased creative workshops, handcrafted products, and DIY gift stations. The 2016 event received primary sponsorship from method.