BulbHead
| Formerly | Telebrands (1983-2024) |
|---|---|
| Industry | Inventions |
| Founded | 1983 |
| Founder | A. J. Khubani |
| Headquarters | , |
| Products | Products promoted on television |
| Website | bulbhead.com |
BulbHead, previously operating under the name Telebrands, is a United States-based direct response marketing enterprise recognized as the pioneer behind the "As Seen On TV" trademark and product category.[1]
History
Founded in 1983 by CEO A. J. Khubani, the company initially focused on print advertising campaigns for its products in magazines such as the National Enquirer. Originally headquartered in Roanoke, Virginia, the business relocated to Fairfield, New Jersey in 1998.Template:Citation Needed By 1986, Khubani expanded into television by producing three brief infomercials promoting an ultrasonic flea collar, a home bicycle exercise machine, and AmberVision sunglasses.[2] The AmberVision sunglasses alone achieved sales exceeding 15 million units.[3]
Starting in July 2015, some products were marketed under the BulbHead brand name. By May 2017, BulbHead was established as the company’s primary consumer-facing brand. The Telebrands name was officially discontinued in 2024.
Since its inception in 1983, BulbHead has distributed hundreds of millions of "As Seen on TV" items such as AmberVision sunglasses, PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose. Notably, the PedEgg foot file introduced in 2007 had sold over 45 million units by 2013.[4]
BulbHead promotes its products through television commercials, online platforms, print media, and distribution via retail outlets spanning more than 120 nations.[5] Typically maintaining between ten and twelve items available in stores at any time, BulbHead holds the largest product presence within the direct-response television market.[4]
The company has collaborated with renowned infomercial presenters such as the late Billy Mays and Anthony Sullivan. Both Telebrands and Khubani appeared on multiple episodes of the Discovery Channel series PitchMen, which documented Mays and Sullivan’s efforts to discover new inventions for "As Seen On TV" sales; Khubani retained final approval authority.[6]
Monthly "Inventors Day" events are hosted by the company where U.S.-based inventors can present their innovations directly to Khubani and his team. These gatherings have taken place across various states including New Jersey, Los Angeles, Las Vegas, and Chicago.[7] The company continues to introduce new offerings such as the Orgreenic non-stick cookware line, Olde Brooklyn Lantern, Who Knew Books series, and Rabbit TV—a collaborative venture with William A. Mobley and Freecast Inc.[7]
BulbHead has faced multiple legal challenges involving accusations of deliberate intellectual property infringement.[8][9] Investigations reveal that the firm has engaged in intellectual property violations over one hundred twenty times.[10] In one notable lawsuit, a jury awarded $31 million in damages and attorney fees after finding the company liable for willful infringement.[10]
References
- ↑ Garfield, Bob & Gladstone, Brooke (January 1, 2010). "Pitch Perfect". On The Media. Archived from the original on January 9, 2010. Retrieved January 16, 2010.
- ↑ "A.J. Khubani, TeleBrands: My First Million". The Huffington Post. July 26, 2011.
- ↑ "Our Story". Telebrands. Archived from the original on February 16, 2013. Retrieved January 26, 2013.
- ↑ 4.0 4.1 Gregor, Molly (January 2, 2013). "Still Growing Strong: AJ Khubani". NY Report. Archived from the original on January 22, 2013. Retrieved January 7, 2013.
- ↑ "Telebrands Corporation". International Housewares Association. Retrieved January 7, 2013.
- ↑ "Season 1". Pitchmen. The Discovery Channel. Archived from the original on April 11, 2009. Retrieved January 7, 2013.
- ↑ 7.0 7.1 Kilgannon, Corey (December 15, 2009). "At Home of 'As Seen on TV,' a Chance for Inventors". The New York Times. Retrieved January 7, 2013.
- ↑ Brachmann, Steve (2017-12-08). "Telebrands loses $12.3 million verdict for willful patent infringement of Bunch O Balloons". IPWatchdog.com | Patents & Intellectual Property Law. Retrieved 2023-08-07.
- ↑ "Telebrands Corp. v. Cooper & Dunham, LLP, 22cv4395 (EP) (LDW) | Casetext Search + Citator". casetext.com. Retrieved 2023-08-07.
- ↑ 10.0 10.1 "Inventors allege family behind some "As Seen On TV" products profit from knocking off creations - CBS News". www.cbsnews.com. 2023-08-03. Retrieved 2023-08-07.
External links
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