Buy.at
| Company type | Subsidiary |
|---|---|
| Industry | Affiliate marketing |
| Predecessor | Perfiliate Technologies Ltd |
| Founded | 2002 |
| Fate | Transferred to Digital Window in 2010; succeeded by Affiliate Window in 2012 |
| Headquarters | United Kingdom |
Area served | United Kingdom, United States, Denmark, Finland, Netherlands, Norway, Sweden |
| Parent | Digital Window (from 2010) |
buy.at was an online affiliate marketing network that debuted in 2002. It was purchased by AOL in 2008 and subsequently operated as a fully owned subsidiary under Advertising.com. In 2010, the platform was transferred to Digital Window and ultimately succeeded by Digital Window's "Affiliate Window" on June 11, 2012, coinciding with the launch of Affiliate Window’s US division. The domain name was acquired by Frankcom IT Service in January 2017 as part of a broader domain portfolio purchase.
History
Established in 2002 by the UK-based firm Perfiliate Technologies Ltd (founded in 1999), buy.at evolved to become the largest independent affiliate marketing network within the United Kingdom. Between 2004 and 2006, it experienced an average yearly revenue increase of 250%. In 2007, it was recognized as the ninth fastest-growing technology company in the UK by The Sunday Times Tech Track 100 and was also named the fastest expanding UK affiliate network by New Media Age (NMA).
Throughout its operation, buy.at received numerous accolades for its campaign effectiveness and innovation, including:
- The 2003 New Statesman New Media Award for ‘Contribution to Civic Society’
- Finalist status at the 2003 Revolution Awards for ‘Most Innovative Online Business’
- Regional winner in the 2003 National E-Commerce Awards within the E-Trading Category
- The 2007 Travolution award honoring the best affiliate marketing campaign (LateRooms)
- Highly commended recognitions at The Performance Marketing Awards (previously A4U awards) in 2007 for ‘Publisher Choice of Network’ and ‘Innovation in Affiliate Marketing – Network Award’
In 2007, buy.at broadened its offerings through acquiring Lightstate, which was rebranded as buy.at leads to strengthen lead generation capabilities. That same year marked its entry into the US market with an office opening in New York and launching Ticketmaster’s affiliate program for the US.
Following AOL’s acquisition in 2008, buy.at was integrated into Advertising.com and officially rolled out its US network. In 2009, as part of AOL’s ‘Platform-A’ expansion across Europe, buy.at extended its operations into Denmark, Finland, the Netherlands, Norway, and Sweden. Additionally, account manager Agnieszka Marchewka received recognition at The Performance Marketing Awards that year.
In 2010, ownership of buy.at transferred from AOL to Digital Window, which operates Affiliate Window in the UK. Later, in 2017, the buy.at domain was acquired by German company Frankcom IT Service.