Buy Buy Baby
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.jpg) Buy Buy Baby location in Southfield, Michigan | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail sector |
| Genre | Infant essentials, toddler apparel |
| Founded | 1996 |
| Founders | Richard Feinstein Jeffrey Feinstein |
| Defunct | Template:End date and age (store operations only) |
| Fate | Chapter 11 Bankruptcy and Liquidation |
| Headquarters | United States |
Number of locations | 11 (November 2023) |
Area served | United States Canada |
| Products | Infant and toddler merchandise |
| Services | Registry, photography, and online purchasing |
| Parent | Bed Bath & Beyond Inc. (2007–2023) Dream On Me (2023–2025) Beyond, Inc. (2025–present) |
| Website | www |
Buy Buy Baby (branded as buybuy BABY) is a U.S.-based Big-box store retail chain specializing in apparel, strollers, and various products for infants and young children. At its height, the company operated 137 outlets throughout the United States.[1] Originally a subsidiary of Bed Bath & Beyond Inc., headquartered in Union (CDP), New Jersey, it shuttered all remaining locations following Bed Bath & Beyond's bankruptcy filing in 2023. Subsequently, Dream On Me acquired leases for 11 stores during the bankruptcy auction and has declared plans to relaunch these stores by November 2023. The brand now operates independently from Bed Bath & Beyond.
History
Established in 1996 by Richard and Jeffrey Feinstein—sons of Leonard Feinstein, co-founder of Bed Bath & Beyond—Buy Buy Baby launched its inaugural store in Rockville, Maryland in May of that year.[2]Template:Failed verification By the time Bed Bath & Beyond acquired the chain in 2007 for $67 million, Buy Buy Baby had expanded to eight locations.[3][4][5] Prior to its closure in 2018, its chief rival was Babies "R" Us.[6][7]
Bankruptcy and liquidation
While Bed Bath and Beyond, Buy Buy Baby's parent company, faced financial challenges in the early 2020s, Buy Buy Baby initially remained mostly stable. Nevertheless, in January 2023, Buy Buy Baby revealed plans to shut down five of its stores concurrently with the liquidation of its related brand, Harmon Face Values. The subsequent month saw Bed Bath & Beyond announce the exit of Buy Buy Baby from the Canadian market, resulting in the closure of all eleven Canadian Buy Buy Baby outlets by April 2023.
On April 23, 2023, Bed Bath & Beyond formally sought Chapter 11 bankruptcy protection within the United States and declared its intention to cease operations. Starting April 27, 2023, all remaining Buy Buy Baby locations commenced clearance sales, with the final stores closing their doors on July 30, 2023.
Change in ownership and resurgence
Attempts to find a buyer for the chain persisted through July 2023, but no satisfactory offers were received. In June 2023, Dream On Me, a New Jersey-based company, finalized a $15.5 million acquisition of the chain’s brand name and intellectual property. Alongside this, Dream On Me secured leases for 11 Buy Buy Baby outlets, with intentions to relaunch these stores initially and expand to as many as 120 locations within the following three years.
By October 25, 2023, Buy Buy Baby revealed plans to reopen select previously closed stores. By November 18, 2023, eleven stores had resumed operations, and the company’s website was relaunched before the month’s end. The strategy included opening over 100 additional locations during the subsequent three-year period.
However, on October 18, 2024, Buy Buy Baby declared it would shut down all 11 reopened stores to concentrate exclusively on its e-commerce platform. Liquidation sales commenced on that date, with all physical locations closing before the conclusion of 2024.
In February 2025, Beyond, Inc. acquired Buy Buy Baby’s assets for $5 million, signaling intentions to establish new retail outlets moving forward.
- ↑ "Bed Bath & Beyond Inc. Reports Fiscal 2022 Third Quarter Results". January 10, 2023. Retrieved May 2, 2023.
- ↑ "'Baby Superstore' experiencing growing pains". The Daily Journal. Vineland, New Jersey. May 29, 1996.
- ↑ Cite error: Invalid
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<ref>tag; no text was provided for refs namedpurchaseprice2 - ↑ Mannes, Tanya (April 27, 2012). "Will new baby megastore compete with Babies R Us?". The San Diego Union-Tribune. Retrieved March 15, 2022.
- ↑ Hirsch, Lauren (June 29, 2018). "Toys R Us stores close Friday, leaving behind nostalgia, anger and a chance of revival". CNBC. Retrieved March 15, 2022.