Byton M-Byte
| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 2017 |
| Defunct | 2023 |
| Fate | Ceased operations |
| Headquarters | Nanjing , China |
| Products | Electric vehicles |
The Byton M-Byte represented an all-electric SUV concept developed by Byton, first revealed in 2018. Although production was initially slated for 2019 with plans to enter the U.S. market in 2020, the company encountered significant operational difficulties and ultimately ceased operations in 2023 before the vehicle could be commercially launched.
Overview
Unveiled at the 2018 Consumer Electronics Show as the "Concept," the M-Byte was later renamed following the debut of the K-Byte model. Its design featured a unique curved 48-inch infotainment screen complemented by a 7-inch display embedded within the steering wheel, which also housed an airbag. Additionally, the SUV incorporated gesture control technology for in-car interaction.
Production was aimed to begin around mid-2019, with pricing expected to start near US$45,000. The initial driving range was approximately , with options available to extend this range.
The M-Byte received recognition for its design, winning the iF Product Design Award in 2020 and securing a Red Dot award in 2021, notably for its integrated Harman Kardon audio system featuring 17 speakers.
Despite partnering with Foxconn for manufacturing, Byton's bankruptcy resulted in an indefinite suspension of the vehicle's development.