C!ty'super
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1986 |
| Fate | Acquired by China Resources in 2021 |
| Headquarters | Hong Kong , Hong Kong |
Area served | Hong Kong, Mainland China, Taiwan |
| Products | Fresh produce, high-quality groceries, imported goods |
| Owner | China Resources (majority stake), Fenix Group, Wharf Group |
| Parent | China Resources |
| Website | www |
C!ty’super, presented as "c!ty'super" (City Super Limited), is a retail network with operations across Hong Kong, Mainland China, and Taiwan. Recognized as a large-scale lifestyle specialty retailer, its upscale supermarket outlets emphasize fresh produce alongside high-quality grocery items. The company also manages LOG-ON, which features products such as stationery, beauty items, gadgets, fashion accessories, and travel essentials, complemented by a food court enterprise known as cookedDeli. city’super sets itself apart by offering exclusive imported goods and premium grocery selections throughout Greater China. By June 2018, the brand operated 23 locations in Hong Kong, 10 in Shanghai, and 8 stores in Taiwan under its trio of brands.
Cultural impact
Renowned for its imported goods, city’super frequently organizes themed promotional activities to showcase specialty products. These include events such as the Taiwan Fair, Sake Fair, Cheese Fair, and the Seafood & Sparkling Fair.
The retailer’s upscale assortment has been characterized as "elitist," with luxury fruits especially favored as gifts during holidays and special occasions.
Ownership
The majority stake in city’super is held by Fenix Group, while Wharf Group remains a significant shareholder. In 2021, China Resources acquired the company, representing a strategic effort to broaden its supermarket presence within the region.