CR Brands
 | |
| Company type | Private |
|---|---|
| Industry | Consumer goods |
| Predecessor | Redox Brands ChemPro, Inc. |
| Founded | 2006 |
| Founder | Richard Owen |
| Defunct | Template:End date and age |
| Fate | Chapter 7 bankruptcy |
| Headquarters | , U.S. |
Key people | Dan Mickelson (CEO) |
| Products | Cleaning products |
| Services | Private label |
| Owner | Resilience Capital Partners |
| Website | crbrandsinc |
CR Brands, Inc. operated as a privately held American company specializing in private-label consumer products, under the ownership of Resilience Capital Partners based in Beachwood, Ohio. Established in 2006 when Allied Capital combined its subsidiaries Redox Brands and ChemPro, Inc., the company was headquartered in West Chester, Ohio, near Cincinnati, with production facilities located in Spartanburg, South Carolina. CR Brands distributed cleaning products licensed from Church & Dwight, including well-known names like Arm & Hammer and OxiClean.
Following the sale of its brand portfolio, CR Brands filed for Chapter 7 bankruptcy and terminated its operations in March 2023.
History
In March 2006, Allied Capital acquired ChemPro, Inc., a company founded by former executives from Procter & Gamble and owner of brands such as Oxydol. Subsequently, Allied merged ChemPro with Redox Brands to create CR Brands, consolidating manufacturing by moving Redox’s production into ChemPro’s facilities. The new company’s name reflected the initials of ChemPro and Redox.
Due to financial difficulties faced by Allied Capital, CR Brands was sold to Juggernaut Capital Partners LP in 2009. Later, in September 2012, Juggernaut transferred ownership of CR Brands to Resilience Capital Partners’ Resilience Fund III LP; the terms of this transaction were not publicly disclosed.
By 2018, Resilience Capital implemented new management and adopted a growth plan aimed at developing niche brand segments. That year, CR Brands divested the Mean Green brand along with Roto-Rooter drain care licenses to RPM International.
The Oxydol brand was purchased by Fab+Kind Co. in 2019. In 2020, CR Brands sold its Biz and Dryel brands to Scott's Liquid Gold Inc., headquartered in Colorado.
On March 16, 2023, CR Brands initiated Chapter 7 bankruptcy proceedings for liquidation purposes, reporting liabilities amounting to $21.9 million without any assets remaining after having sold off its brand holdings.
Brands
See also
- ChemPro, Inc.
- Redox Brands
- Prestige Brands, proprietor of former P&G brands