Capelli Sport
| Company type | Subsidiary |
|---|---|
| Industry | Sportswear and footwear |
| Founded | 2011 |
| Founder | George Altirs |
| Headquarters | New York City , United States |
Area served | United States, Europe, Middle East, Africa, China |
Key people | George Altirs (Founder) |
| Products | Sportswear, footwear, team kits, goalkeeper gloves, balls, casual apparel, accessories |
| Owner | GMA Accessories Inc. |
| Parent | GMA Accessories Inc. |
Capelli Sport is a United States-based company specializing in sportswear and footwear, headquartered in New York City and operating as a subsidiary of GMA Accessories Inc. Established in 2011 by George Altirs, an entrepreneur originally from Lebanon, the brand extends its presence across Europe, the Middle East, and Africa through Capelli Europe GmbH, while its operations in China are managed by GMA Shanghai.
Focusing primarily on the soccer sector, Capelli Sport manufactures a variety of products including team kits, goalkeeper gloves, balls, and casual apparel such as t-shirts, hoodies, jackets, and leggings. The company’s accessory lineup features items like bags and hats, complemented by a footwear collection that encompasses both sneakers and football boots.
Capelli Sport has provided kits for several clubs such as AEK Athens, MSV Duisburg, SV Austria Salzburg, as well as national teams including the Lebanon national team and the Serbia national team. Moreover, the company holds ownership stakes in Danish club HB Køge and German club MSV Duisburg.
History
On January 24, 2017, Capelli Sport formed a corporate alliance with the Rochester Rhinos, a team competing in the United Soccer League. This partnership resulted in the renaming of their home venue to Capelli Sport Stadium.
On July 1, 2019, it was announced that Altirs had acquired a majority share of 76% in both the men's and women's squads of Danish club HB Køge. Later, starting January 20, 2021, Capelli Sport secured a 40.1% ownership interest in the German club MSV Duisburg.
On May 27, 2025, Capelli Sport restructured its holdings in HB Køge by fully separating the men's and women's teams. The company divested its entire stake in the women's team to Ballard Capital, which is owned by Angie and Chris Long, who also own the American professional outfit Kansas City Current competing in the National Women's Soccer League. This deal effectively separated the women's club operations from both the men's side and Capelli Sport’s parent entity, which retained control over the men's team.