Capterra
| Company type | Private |
|---|---|
| Industry | Software, Technology |
| Founded | 1998 |
| Founder | Michael Ortner, Rakesh Chilakapati |
| Headquarters | Arlington, Virginia , United States |
Area served | Global |
| Products | Software review and research platform |
| Parent | Gartner |
Capterra, Inc. functions as a complimentary online platform that connects technology providers with prospective buyers within the software sector. It assists users in making informed software choices by offering access to user-generated reviews and detailed research.
History
Established in 1998 by Michael Ortner and Rakesh Chilakapati, Capterra is headquartered in Arlington, Virginia. The business utilizes a pay-per-click advertising approach, where software vendors compete for ranking positions within specific categories. Listings feature both sponsored placements and organic results influenced by user feedback. By 2007, Capterra had earned a spot on Inc. magazine's list of the 5000 fastest-growing private companies in the U.S., representing nearly 10,000 software providers at that time. The platform incorporated user reviews in 2009 to improve the decision-making process for buyers.
In September 2015, Gartner acquired Capterra for $206.2 million as part of its effort to broaden its presence in the software marketplace. Vista Point Advisors acted as the financial consultant throughout this transaction.
In 2018, Capterra released a Top Tech trends survey examining how small enterprises handle technology investments and the adoption of project management tools. By August 2019, the site had amassed over one million authenticated software reviews to support organizations in their purchasing choices.
Throughout 2020, Capterra conducted analyses on the effects of the COVID-19 pandemic on the software industry, including changes in digital payment solutions and employment patterns within technology sectors.
Industry recognition
- Inc. 5000 Fastest Growing Private Business 2007–2009
- Radius.com Best B2B Holiday Campaigns 2013
- Interactive Media Award for Outstanding Achievement in Software Industry, 2008 and 2009
- Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007