Carla Hassan

Carla Hassan
Born	Lebanon
Other names	Carla Zakhem-Hassan
Occupation	Business executive
Known for	Chief marketing officer at JPMorgan Chase & Co.

Carla Hassan, also referred to as Carla Zakhem-Hassan, is an American business leader originally from Lebanon. She oversees marketing strategies encompassing advertising, media, performance marketing, sponsorships, talent management, customer insights, and analytics for the Chase, J.P. Morgan, and corporate brand portfolios.

Biography

A refugee from Lebanon's war, Carla Zakhem-Hassan earned her undergraduate degree at the University of Colorado and completed an MBA at the Thunderbird School of Global Management. In 2021, she was named chief marketing officer at JPMorgan Chase & Co. Prior to this role, she was chief marketing officer at Citigroup, a position she held beginning in 2020 after joining the firm in 2018. Her previous experience includes serving as executive vice president and global chief marketing officer at Toys "R" Us in 2017. During her thirteen-year tenure with PepsiCo, she held the role of senior vice president of global brand management within the Global Beverage Group and acted as chief marketing officer based out of the Dubai office.

Hassan is a dedicated advocate for equality; under her leadership, Citi’s team launched the "It’s About Time" campaign on International Day of the Girl Child in 2019, which was honored as campaign of the month by GWI. Additionally, her team collaborated with The Female Quotient to develop the Advancing Equality Calculator—an instrument designed to assist organizations in evaluating wage disparities and advancing pay equity.

Awards and honors

• 2024: Featured on Gold House’s Most Impactful Asians A100 list
• 2023: Included in Forbes World’s Most Influential CMOs
• 2020: Recipient of The Matrix Awards
• 2019: Honored with Brand Innovators 'Top 100' Women in Brand Marketing Award
• 2018: Selected as a Henry Crown Fellow at the Aspen Institute
• 2016: Named among Advertising Age Women to Watch