Carrot Rewards
| Company type | Certified B corporation |
|---|---|
| Industry | Mobile applications, Health incentives |
| Founded | 2015 |
| Fate | Acquired by Optimity in January 2020 |
| Headquarters | Toronto , Canada |
| Products | Carrot Rewards mobile app |
Carrot Rewards was a mobile app created by Carrot Insights, a Toronto-based certified B corporation established in 2015. The application functioned across three provinces and one territory in Canada, incentivizing users with points for completing health surveys and monitoring their step counts. Initially launched in British Columbia in March 2016, the app later extended its availability to Newfoundland and Labrador in June 2016, Ontario in February 2017, and eventually the Northwest Territories before discontinuing service in June 2019.
Participants could choose from various rewards programs such as Aeroplan, Scene, Petro-Points, More Rewards, Drop, and subsequently, RBC Rewards. Points earned from surveys were financed by the organizations conducting them, whereas points for step tracking received support from provincial government funding.
Carrot Rewards collaborated with entities including the Heart & Stroke, Diabetes Canada, and YMCA Canada. Its offerings expanded to feature surveys related to energy efficiency and financial education. In November 2018, the app introduced an optional subscription tier that provided additional points as incentives for achieving personal goals.
The company ceased operations on June 19, 2019, due to financial insolvency. Nevertheless, social media activity in December 2019 suggested a possible revival. Subsequently, in January 2020, Optimity acquired Carrot Rewards and relaunched it with a revised business strategy.
Criticism
Ontario Member of Provincial Parliament Sylvia Jones expressed concerns regarding Carrot Insights' promotion of a credit score monitoring service powered by Equifax Canada, an organization involved in the 2017 Equifax data breach. Carrot Insights responded by stating that funds from the Ontario government were solely allocated for rewards related to step tracking.