Cartoonito (Asia)
| Company type | Brand |
|---|---|
| Industry | Preschool animation |
| Founded | 2012-12-01 |
| Fate | Rebranded from Boomerang Asia (2012), ceased (2015), relaunched as programming block (2021), became full channel (2023) |
Area served | Asia-Pacific (including Malaysia, Philippines, Thailand, Indonesia, Vietnam, South Korea, Taiwan, Oceania) |
| Owner | Warner Bros. Discovery Asia-Pacific |
Cartoonito is a preschool animation brand featuring two distinct feeds: Cartoonito Asia and Cartoonito Australia, both under the ownership of Warner Bros. Discovery Asia-Pacific.
The initial launch of Cartoonito occurred on 1 December 2012, taking over from Boomerang Asia. However, this feed ceased operations on 1 January 2015 when Boomerang underwent a global relaunch.
In 2021, Cartoonito made a comeback in Asia as a programming segment on Cartoon Network, followed by its appearance on Boomerang in early 2022. By November of that year, it transitioned to a full-time presence on Boomerang. Subsequently, on 28 July 2023, Warner Bros. Discovery transformed Boomerang into Cartoonito, reinstating it as an independent channel within the region.
Malaysia
In Malaysia, viewers can access Cartoonito through Unifi TV, which features advertisements tailored to local service providers.
Philippines
Cartoonito operates as a dedicated channel in the Philippines, broadcasting content sourced from the pan-Asian feed.
Thailand
The pan-Asian version became available on 3BB Giga TV in 2020, with Cartoonito launching on AIS Play in May 2023.
Indonesia
Cartoonito Asia is accessible via Transvision, a subsidiary of CT Corp, and IndiHome TV operated by Telkom Indonesia. Programming is offered in both Indonesian and English languages.
Vietnam
In Vietnam, broadcasts continue under the Boomerang Vietnam name, featuring Vietnamese-language shows and localized advertising.
South Korea
Originally debuting as Boomerang on 14 November 2015, the channel is managed by Warner Bros. Discovery Korea Ltd., headquartered in Seoul. It rebranded to Cartoonito as of 1 July 2024.
Taiwan
Cartoonito delivers its content in Taiwanese Mandarin within Taiwan.
Oceania
A Cartoonito programming block was introduced on 4 July 2022 across Cartoon Network and Boomerang channels, coinciding with its launch in the Asian market.