Cascio Interstate Music
| Company type | Private |
|---|---|
| Industry | Music production, artist management, musical instrument retail |
| Founded | 1946 |
| Founder | Frank Cascio |
| Headquarters | Menomonee Falls, Wisconsin , United States |
Area served | United States |
| Products | Musical instruments, artist services, music recording, content development, merchandise |
| Website | interstatemusic |
Interstate Music is a privately owned American company specializing in music and media production, artist management, and retail of musical instruments, with its headquarters situated in Menomonee Falls, Wisconsin. The company offers a range of services including artist recording, content development, management, and merchandise. It also operates the online platform interstatemusic.com, which sells musical instruments and related equipment. Since its establishment in 1946, Interstate Music has been active in the music products sector through a combination of retail, wholesale, and manufacturing channels. Beginning in 2022, the company expanded its presence by opening a facility on Music Row in Nashville, Tennessee, designated as the central hub for all artist-related services.
History
Frank Cascio, whose parents Rosario and Concetta were Italian immigrants, developed an early love for music by playing an aged piano located in the backroom of his family’s grocery store in Milwaukee.[1] He became proficient on the accordion and performed live on local radio broadcasts. After serving as a corpsman with the US Army in the Philippines, Cascio and his wife Marcie established the West Milwaukee Accordion School on Beloit Road. This location not only provided accordion lessons and sales but also retailed Motorola televisions and radios.
The business expanded further with the introduction of a mail order segment called Interstate Music Supply in 1970. Initially distributing a modest flyer aimed at school band directors across Wisconsin’s remote areas, this initiative evolved into comprehensive catalogs. In 1973, a second store named Cascio Music-West opened in New Berlin, a suburban area outside Milwaukee. This New Berlin branch eventually replaced the original Lincoln Avenue location when it closed in 1976.

In 2020, Geneva Supply—a Wisconsin-based logistics and digital marketing firm—acquired Cascio Interstate Music through voluntary receivership and rebranded it as Interstate Music.[2] Following this transition, the company shifted its emphasis toward artist services, content production, and management while continuing to operate its online retail platform.
Soon after the acquisition, Interstate Music developed a dedicated live music venue designed for capturing live performance video content. This venue opened in 2021 under the name Caribou Room.[3]

Responding to growing demand for creative offerings and favorable artist feedback, Interstate Music inaugurated a facility on Nashville’s Music Row in early 2023.[4] This site includes a fully equipped recording studio, dedicated writer’s rooms, and administrative offices.[5] The studio construction was supported by Grammy Award-winning producer and engineer Greg Collins, who remains an active collaborator working within the facility.[5]
In July 2023, an additional recording studio was launched on Music Square.[5] Following continued expansion within Nashville, Interstate Music consolidated all operations from the original Interstate Music House into an office building at 21 Music Square W.[4]
Artist Services
Interstate Music offers a broad range of services within the music sector, including:
- Artist management
- Content creation
- Merchandise creation and distribution
- Music recording alongside audio production
- Music video creation
- Song publishing
- Social media oversight
Van Jams

Van Jams takes place at the Music Square venue and serves as an artist showcase featuring original music performed using "The Van," a customized sprinter van by Interstate Music that operates both as a live performance space and a recording studio. This event is highly regarded for its distinctive setup and superior audio experience, frequently drawing musicians, managers, and industry professionals.
In August 2023, Van Jams presented a special event titled "Legends Night," spotlighting renowned songwriters performing their most iconic songs. The featured artists included: Brice Long, Buddy Cannon, Greg Camp, Jeff Trott, Mark Nesler, and Marla Cannon-Goodman.
Notable Artists and Songwriters
The following performers and songwriters have collaborated with Interstate Music or appeared at Van Jams:
- Abby Anderson
- Austin Giorgio
- Brice Long
- Buddy Cannon
- Caleb Lee Hutchinson
- Dillon Carmichael
- Drake Milligan
- Eddie And The Getaway
- Greg Camp
- Jeff Trott
- Mark Nesler
- Marla Cannon-Goodman
- Phillip White
- Tony Martin
Historical Involvement in Milwaukee's Music Community

Cascio Interstate Music played an active role in southeastern Wisconsin’s music scene by organizing complimentary in-store clinics and performances featuring prominent musicians at their retail location. Additionally, Cascio Interstate Music partnered with the NBA's Milwaukee Bucks to sponsor the "Bucks Beats" Drumline, which performed during home games for the Bucks.[6] The company also fostered connections with local cultural institutions such as the Stefanie H Weill Center for the Performing Arts, Sharon Lynne Wilson Center for the Arts, 88Nine Radio Milwaukee, and Milwaukee Record.
DrummerFest

From 2001 through 2019, Cascio Interstate Music organized DrummerFest, an annual clinic dedicated to drumming.[7] This event showcased distinguished drummers and percussionists representing diverse musical styles.
| Year | Performers |
|---|
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| Year | Performers |
|---|
|- |"16" |"Jimmy Chamberlin (Smashing Pumpkins, Jimmy Chamberlin Complex, Zwan, Skysaw, Jane's Addiction), Shannon Forrest (Taylor Swift, Carrie Underwood, Toby Keith, Faith Hill, Rascal Flatts, TOTO), Matt Garstka (Animals as Leaders, Tosin Abasi, Javier Reyes), Gorden Campbell (Earth Wind & Fire, Phillip Bailey, Rascal Flatts, George Duke, Beyoncé, Jessica Simpson)" |}
| "17" | "Daru Jones (Jack White, Slum Village, Talib Kweli, Black Milk), Joe Saylor (The Late Show with Stephen Colbert, Jon Batiste), Will Kennedy (Yellowjackets, Russell Ferrante)" |
| "18" | "Dom Famularo, Antonio Sanchez (John Patitucci, Pat Metheny Group)" |
| "19" | "Carter McLean, Gerald Heyward (Puff Daddy, Coolio, Beyoncé), Calvin Rodgers (Fred Hammond, R. Kelly, Kirk Franklin)" |
References
- ↑ "Milwaukee Journal Sentinel - Google News Archive Search". news.google.com. Retrieved 2016-01-07.
- ↑ "Geneva Supply Acquires Cascio Interstate Music". musicincmag. Music Inc. 27 July 2020. Retrieved 15 July 2022.
- ↑ "The Stage - Interstate Music Productions". interstatemusicproductions.com. 2023-01-06. Retrieved 2023-12-05.
- ↑ 4.0 4.1 "Artist Services - Interstate Music Productions". interstatemusicproductions.com. 2023-01-13. Retrieved 2023-12-05.
- ↑ 5.0 5.1 5.2 Cite error: Invalid
<ref>tag; no text was provided for refs named:1 - ↑ "Cascio Interstate Bucks Beats Drumline". Milwaukee Bucks. Retrieved 2016-01-06.
- ↑ 7.0 7.1 Cite error: Invalid
<ref>tag; no text was provided for refs namedauto - ↑ "Horacio El Negro Hernandez – Drummer". www.elnegro.com. Archived from the original on 2016-03-04. Retrieved 2016-01-13.
- ↑ "Drummerfest at Cascio". www.audio-joy.com. Archived from the original on 2016-03-05. Retrieved 2016-01-06.
- ↑ "1,000 turn out for Interstate's annual DrummerFest. (Retailer Update) – Music Trades". Archived from the original on 2018-11-19.
- ↑ "Photos from Todd Sucherman (toddsucherman) on Myspace". Myspace. Retrieved 2016-01-13.
- ↑ "Photos from Todd Sucherman (toddsucherman) on Myspace". Myspace. Retrieved 2016-01-13.
- ↑ "Drummerszone news - DrummerFest 2005 boasting stellar line-up". www.drummerszone.com. Retrieved 2016-01-06.
- ↑ "Waukesha County Bulletin Board". www.jsonline.com. Retrieved 2016-01-13.
- ↑ "Drummerfest 2007". Official Drummer. Archived from the original on 2016-03-04. Retrieved 2016-01-06.
- ↑ "DrummerFest showcases world-class talent: Cascio Interstate Music. Music Trades". Archived from the original on 2016-05-03.
- ↑ "DRUM! Magazine". www.drummagazine.com. Archived from the original on 2016-03-04. Retrieved 2016-01-06.
- ↑ "DRUMMERWORLD OFFICIAL DISCUSSION FORUM - Casio Interstate Music "Drummerfest 2009"". www.drummerworld.com. Retrieved 2016-01-06.
- ↑ "DRUM!Magazine". www.drummagazine.com. Archived from the original on 2016-03-04. Retrieved 2016-01-06.
- ↑ "Cascio Interstate Music's 11th Annual DrummerFest, October 22nd". www.mymuskegonow.com. Retrieved 2016-01-06.
- ↑ "Cascio Interstate Music's 12th Annual DrummerFest Clinic Welcomes Four Drumming Stars of the Music Industry, October 27". PRWeb. Archived from the original on October 26, 2012. Retrieved 2016-01-06.
- ↑ "Cascio Interstate Music SuperStore's 13th Annual DrummerFest to Welcome Drumming Stars to Popular Milwaukee Drum Event, October 19th". PRWeb. Retrieved 2016-01-06.
- ↑ "Gene Hoglan At Wisconsin's DrummerFest: Clinic, Jam Footage Posted Online". blabbermouth.net. 2013-10-25. Retrieved 2016-01-06.
- ↑ "Brian Frasier-Moore: Born to Play | Modern Drummer Magazine". Modern Drummer Magazine. 27 September 2008. Retrieved 2016-01-07.
- ↑ "Cascio Hosts 14th Annual DrummerFest - Music Trades". Archived from the original on 2016-05-04.
- ↑ "DrummerFest 2015 at Cascio Interstate Music to Feature Peter Erskine and Four Other Top Drum Artists October 24th". www.wauwatosanow.com. Retrieved 2016-01-06.
External links
- Musical instrument retailers in the United States
- Online music retailers in the United States
- American businesses founded in 1946
- Retailers established in 1946
- Retail companies headquartered in Wisconsin
- Consumer electronics retailers in the United States
- Companies located in Nashville, Tennessee
- Music production enterprises
- Retail companies based in Wisconsin