Casetify
| Company type | Private |
|---|---|
| Industry | Manufacturing, Fashion accessories |
| Founded | November 1, 2011 |
| Founder | Wesley Ng, Ronald Yeung |
| Headquarters | Hong Kong , Hong Kong |
Area served | Worldwide |
| Products | Phone cases, electronic accessories |
Number of employees | 1000 (2022) |
| Website | www |
Casetagram Limited, operating under the brand name Casetify, is a company based in Hong Kong that specializes in manufacturing phone cases and electronic accessories. Established on 1 November 2011 by Wesley Ng and Ronald Yeung, the business originally focused on personalized phone cases crafted from Instagram photos before broadening its product offerings. To date, it has sold more than 25 million phone cases.
With its headquarters in Hong Kong and additional offices located in Los Angeles, Casetify generated close to US$300 million in revenue in 2022 and has a workforce of about 1,000 employees.
History
Initially known as Casetagram, Casetify started by producing customized mobile phone cases using images sourced from customers' Instagram accounts. Customers could upload Instagram photos to design either collage-style or single-image cases. Currently, the platform allows users to create cases using pictures from Instagram and Facebook, or by uploading images directly and incorporating personalized text. The company has since diversified into a wider selection of technology accessories.
Casetify maintains physical retail locations across the United States, including its first permanent store, as well as in Hong Kong—featuring a flagship outlet in the Landmark Mall—Japan, South Korea, and operates a pop-up store in Bangkok, Thailand.
Partnerships and collaborations
The brand collaborates with museums, galleries, and artists to develop unique case designs. Its collection with the Louvre showcases masterpieces from artists such as Leonardo da Vinci, Eugène Delacroix, and classical works like the Venus de Milo. Through a partnership with the Metropolitan Museum of Art, Casetify offers licensed products featuring art by painters including Vincent van Gogh, Degas, and Monet. Collaborations with individual artists include names like David Shrigley and Yayoi Kusama.
Casetify has teamed up with over 100 brands, such as DHL, Blanc & Eclare, Pokémon, Pixar, Lucasfilm, Vetements, as well as K-pop acts like BTS and Blackpink. Food industry collaborations include partnerships with Coca-Cola, Oreo, and Vegemite. Additionally, sports leagues such as the NBA, MLB, and the AFL have joined forces with Casetify. While phone cases remain their primary product, some collaborations extend to items like watch bands and earbud cases.
Lawsuit and Claims of Design Theft
On November 23, 2023, YouTuber Zack Nelson, known as JerryRigEverything, revealed in a video that he, alongside the case maker dbrand, had initiated a federal lawsuit worth millions against Casetify, accusing them of copying designs from dbrand's "Teardown" collection. The video explained how Casetify allegedly replicated or minimally altered distinctive dbrand designs, including hidden Easter eggs exclusive to dbrand. Shortly after this disclosure, Casetify's website experienced downtime; once it was back online, the disputed products were no longer available. Casetify later explained the outage was caused by a DDOS attack and confirmed they were examining the accusations.
The next day, iFixit accused Casetify of unlawfully using X-ray images of the iPhone X in their "X-Ray Case" series, adding further pressure on Casetify regarding their design ethics.