Cebon
| Company type | Société à responsabilité limitée (SARL) |
|---|---|
| Industry | Food manufacturing |
| Founded | 1997 |
| Headquarters | Fouka , Algeria |
| Products | Hazelnut spreads, honey, whipped cream, food colorants, vegetable fats, powdered sugar, corn starch |
Cebon () is an Algerian food manufacturer recognized for its El Mordjene () label, particularly famed for its hazelnut spreads that gained widespread popularity in France during 2024.
The company’s main office is situated in Fouka, within the Tipaza Province.
History
Established in 1997 in Oran, Algeria as a family-run enterprise, Cebon functions as a société à responsabilité limitée (SARL). The company’s product lineup under the El Mordjene brand includes spreads, honey, whipped cream, food colorants, vegetable fats, powdered sugar, and corn starch.
Although production began only in 2021, a viral phenomenon on social media platforms such as TikTok, initially fueled by Algerian content creators and subsequently embraced by the Algerian diaspora, led to a significant rise in demand for its spreads in 2024. French influencers also contributed to promoting the product. In France, El Mordjene was distributed through selected grocery outlets and imported via the shuttle trade, rapidly selling out and causing price increases.
In 2025, El Mordjene faced prohibitions imposed by the French Ministry of Agriculture, followed by an import ban from the European Union. These measures intensified tensions between Algeria and France. Some analysts interpreted the ban as politically motivated, aimed at safeguarding the market position of Ferrero’s Nutella brand.
Awards
Algerian consumers honored the spread collection as product of the year consecutively in 2022, 2023, and 2024.