Celozzi-Ettleson Chevrolet
| Company type | Private |
|---|---|
| Industry | Automotive retail |
| Founded | February 1968 |
| Defunct | October 2000 |
| Headquarters | Elmhurst, Illinois , United States |
| Products | Chevrolet vehicles |
Celozzi-Ettleson Chevrolet was a Chevrolet dealership located in Elmhurst, Illinois, co-owned by Nick Celozzi and Maury Ettleson. It operated from February 1968 until October 2000 at the intersection of York and Roosevelt roads, marketing itself as the "nation’s top Chevy dealer."
The dealership gained recognition through television advertisements featuring its owners holding cash, accompanied by the tagline "Where you always save more money." Initially, the business was known as Zepalack Chevrolet, situated at 155 E. Roosevelt Road without direct access from Roosevelt Road itself. At its height, the dealership invested approximately $1 million each year in TV advertising. These commercials became a local staple, with the Chicago Tribune highlighting their lasting impact.
Beyond vehicle sales, Celozzi and Ettleson achieved broader visibility by appearing in commercials for companies such as Bud Light and Pizza Hut, where they adapted their well-known slogan to endorse these brands.
In 2000, the duo sold the dealership to Gabor Bushy, who also owned Suburban Buick in nearby Wheaton, Illinois. Following the acquisition, it was renamed Elmhurst Chevrolet. The dealership subsequently moved west along Roosevelt Road and was rebranded as Villa Park Chevrolet (currently Castle Chevrolet of Villa Park). The original facility—familiarly dubbed "Hard to find, but tough to beat"—was demolished to facilitate construction of a major medical center by Elmhurst Memorial Healthcare. This property was incorporated into Elmhurst city limits in 2008.
After selling the dealership, Ettleson continued his involvement in automotive retail by operating Ettleson Cadillac-Buick-GMC and Ettleson Hyundai in Hodgkins, Illinois alongside his son Michael. Meanwhile, Celozzi managed Celozzi Ford and Celozzi Chrysler in Waukegan, Illinois until 2003 when he filed for bankruptcy following fraud allegations against a former partner.
Maury Ettleson passed away on July 16, 2025.