Centr LLC
| Industry | Fitness & Wellness |
|---|---|
| Predecessor | Inspire Fitness |
| Founder | |
| Headquarters | Norco, California |
| Parent | High Post Capitol |
| Website | Centr.com |
Centr is a wellness and fitness enterprise established by Chris Hemsworth in 2019. Originally launched as a subscription-based platform delivering customized fitness, nutrition, and mindfulness programs, Centr expanded its offerings to include fitness equipment following its acquisition by HighPost Capital in 2022 and subsequent integration with Inspire Fitness. Currently, the company provides both digital health solutions and home exercise apparatus. Centr also serves as the official equipment supplier for HYROX, a global fitness competition series, providing certified training tools for gyms, athletes, and events internationally.
History
Centr debuted in February 2019, granting users access to Hemsworth’s team of wellness specialists—including trainers and chefs—through structured workout routines, nutritional guidance, and mindfulness practices. The platform quickly gained traction by leveraging Hemsworth’s international recognition.
In March 2022, private equity firm HighPost Capital, co-founded by Mark Bezos, acquired both Centr and Inspire Fitness, a manufacturer specializing in home gym equipment. This acquisition enabled Centr to diversify from purely digital offerings into branded physical fitness products.
HYROX partnership
By 2023, Centr was designated the official equipment partner of HYROX, an international fitness race that fuses endurance challenges with functional strength exercises. This collaboration sees Centr and Inspire Fitness supplying HYROX-approved training gear—such as sleds and wall balls—thereby strengthening Centr’s footprint in competitive fitness as both a digital service and hardware provider for major events.
Awards
- App of the Day, Apple App Store
- Editor’s Choice, Google Play Store
- Highlighted in Men's Health – Fitness & Nutrition Home Gym
- Best Strength Program, PopSugar