Centrical
| Company type | Private |
|---|---|
| Industry | Employee engagement, Performance management, Gamification, Microlearning |
| Founded | 2013 |
| Founder | Gal Rimon |
| Headquarters | New York City , United States |
Area served | Global (including Israel, United Kingdom) |
Key people | Gal Rimon (CEO) |
| Products | Employee engagement platform with gamification, personalized microlearning, performance analytics, AI-driven insights |
Centrical (previously known as GamEffective) is a company headquartered in New York City that focuses on enhancing frontline employee engagement and performance experience solutions. With additional offices located in Israel and the United Kingdom, Centrical caters to a diverse clientele including multinational corporations and medium-sized businesses within industries such as technology, financial services, healthcare, travel, hospitality, and retail.
History
Established in Israel in 2013 by Gal Rimon, who continues to serve as CEO, Centrical initially offered gamification tools designed to improve workforce productivity and training effectiveness. Over time, the company transformed into a full-scale employee engagement platform providing personalized microlearning, advanced performance analytics, and AI-based insights. The rebranding from GamEffective to Centrical occurred in 2019 to better represent its broadened service offerings.
Centrical has been acknowledged for its innovative leadership and strategic vision, earning the Forum Partnership Award consecutively in 2023 and 2024, as well as recognition as a Gartner Cool Vendor in Human Capital Management. Additionally, the firm organizes annual Select Awards to celebrate clients that exhibit pioneering business strategies.
Funding
In 2015, Centrical completed a Series A financing round led by Jerusalem Venture Partners (JVP), securing $7 million to boost sales efforts, marketing initiatives, and product development activities.
The Series B round raised $13 million in 2018 under the leadership of Aleph, with contributions from JVP and La Maison, facilitating continued expansion and scaling of operations.
By 2020, the company obtained $32 million through a Series C funding round spearheaded by Intel Capital alongside returning investors Aleph and JVP. These funds were intended to accelerate growth within the domains of employee engagement and performance management solutions.
Product
Centrical’s platform integrates gamification techniques with personalized microlearning modules, real-time performance analytics, and AI-driven insights aimed at boosting employee engagement, enhancing productivity, fostering skill development, and improving overall performance. Core components include:
- Gamification elements such as points, badges, leaderboards, and challenges designed to incentivize employees and encourage targeted behaviors.
- Customized Learning Paths that align training programs with each employee’s individual objectives.
- Performance Monitoring tools providing real-time tracking of key employee metrics.
- Coaching and Feedback functionalities that empower managers to deliver precise feedback and guidance.
- Analytical capabilities powered by AI that detect patterns, forecast outcomes, and enable informed decision-making based on data.