Chaco (footwear)
| Company type | Subsidiary |
|---|---|
| Industry | Footwear |
| Founded | 1989 |
| Founder | Mark Paigen |
| Headquarters | Rockford, Michigan , United States |
| Products | Outdoor sandals, shoes, flip-flops, boots, accessories |
| Parent | Wolverine World Wide |
Chaco is a U.S.-based footwear company known for its adjustable Z-strap sandal designs tailored for outdoor activities and aquatic environments. Its product lineup encompasses outdoor-style sandals, shoes, flip-flops, boots, along with various accessories.
The brand’s signature sandals incorporate an innovative single strap that threads through the sole, enabling a personalized fit without requiring additional fasteners. A variety of sole materials and strap setups are available to accommodate different conditions, complemented by a dedicated repair service offered by the company.
History
Chaco was established in 1989 by Mark Paigen, a guide specializing in white water rafting and fly fishing. The company originated with a custom sandal aimed at keeping feet dry while offering support. Paigen created the initial pair for $30 after tracing a client’s feet during a rafting excursion. By 1991, he was retailing sandals from a modest storefront in Glenwood Springs, Colorado.
Feedback from customers prompted Paigen to work alongside a pedorthist to enhance the sandal’s design. The first commercially available model was named "Z/1," inspired by a friend’s French-accented comment. Originally called Gecko, the brand later adopted the name Chaco, referencing the Chaco Culture National Historical Park.
A manufacturing facility was set up in Paonia, Colorado, but production moved to China in 2008. In 2009, Chaco became part of Wolverine World Wide, which also owns brands such as Saucony, Merrell, and Sweaty Betty. Subsequently, manufacturing and administrative functions were relocated to Wolverine’s headquarters in Rockford, Michigan.
River protection
Chaco emphasizes safeguarding rivers and adjacent ecosystems within the United States, acknowledging their importance in the production of its sandals. The company contributed $10,000 to American Rivers' 5,000 Miles of Wild initiative, which aims to protect an additional 5,000 miles of rivers across the nation.
Bear Ears National Monument
When proposals emerged to reduce the size of Utah's Bear Ears National Monument, Chaco responded by releasing a limited-edition Z/Sandal. All net profits from this product were donated to organizations defending the monument. This cause held special significance for founder Paigen, who initially tested his sandals in the Bear Ears region.