Changan PSA
| Company type | Joint venture |
|---|---|
| Industry | Automotive |
| Founded | 2011 |
| Defunct | 2020 |
| Fate | Ownership transferred to Baoneng Group; rebranded as Shenzhen Baoneng Motor |
| Headquarters | Shenzhen , China |
Area served | China |
| Products | Passenger vehicles under DS Automobiles brand (DS 5, DS 5LS, DS 6WR) |
| Owner | Changan Automobile and Groupe PSA (50:50 joint venture) |
Changan PSA (formally known as Changan PSA Automobiles Co., Ltd. and commonly referred to as CAPSA) was an automotive enterprise headquartered in Shenzhen. It operated as a joint venture equally owned by Changan Automobile and Groupe PSA, concentrating on the production and distribution of passenger vehicles under the DS Automobiles brand tailored for the Chinese market.
This partnership represented Groupe PSA's second collaborative venture in China, following Dongfeng Peugeot-Citroën. Utilizing a manufacturing facility in Shenzhen with an annual output capacity of 200,000 units, the company sought to establish a strong presence within China's expanding automotive industry.
History
The establishment of the 50:50 joint venture between Changan and Groupe PSA was agreed upon in 2010, with official authorization finalized in 2011.
Manufacturing operations commenced in 2014, focusing on DS models specifically designed for China: the DS 5, DS 5LS, and DS 6WR.
Despite launching these models, the joint venture faced ongoing challenges including low sales volumes and insufficient utilization of its production capabilities. Consequently, in 2020, both stakeholders consented to transfer their ownership interests to the Baoneng Group, leading to the dissolution of Changan PSA.
Following this transition, the enterprise underwent restructuring and was rebranded as Shenzhen Baoneng Motor.
Sales
In 2014, DS brand sales in China reached 26,000 units, propelled by its premium offerings: the DS 5, DS 5LS, and DS 6—all introduced that year and manufactured at the Shenzhen plant.
The distribution network expanded to include 80 DS Stores across 60 prominent cities throughout China.
During this period, China's contribution to global DS vehicle registrations increased significantly from 2% in 2013 to 22% in 2014.
External links
- Articles with short description
- Car manufacturers of China
- Changan Automobile joint ventures
- Manufacturing companies based in Shenzhen
- PSA Group
- Vehicle manufacturing companies established in 2011
- Chinese companies established in 2011
- Vehicle manufacturing companies disestablished in 2020
- 2020 disestablishments in China
- 2011 in Shenzhen