Channel 3 (Rosario, Argentina)
| Company type | Private |
|---|---|
| Industry | Television broadcasting |
| Founded | June 20, 1965 |
| Headquarters | Rosario , Argentina |
Area served | Santa Fe Province, Argentina |
| Products | Television broadcasting, local programming, news |
| Owner | Grupo Televisión Litoral (controlling interest 55% owned by entrepreneurs associated with Fundación Libertad since 2015) |
Eltres TV (call sign LT 83 TV) is a privately owned Argentine television broadcaster transmitting over-the-air from Rosario, Santa Fe. It functions as the regional commercial affiliate of El Trece. The channel serves as the principal property of Grupo Televisión Litoral, which also controls radio outlets Plus FM (93.1 MHz) and Radio 2 (1230 kHz AM).
History
The federal concession for LT 83 TV was granted in August 1964, with the station commencing operations on June 20, 1965. Throughout the late 1960s and early 1970s, the broadcaster moved its facilities several times to accommodate increasing audience demand within the region.
Color transmissions using the PAL-N format were initiated on May 1, 1980. The first full-color broadcast featured a military parade aired on June 20 of that year. Significant local programming included the coverage of Rosario's matches during the 1978 FIFA World Cup and the visit of Pope John Paul II in 1987.
In 2007, Eltres TV suffered its second tower collapse, which caused damage to its studios. The channel underwent a rebranding in 2011, adopting the name El Tres.
After the passing of owner Alberto Casiano Gollán in 2015, a controlling interest of 55% in Televisión Litoral was acquired by local entrepreneurs associated with Fundación Libertad for an estimated US$13 million.
Currently, Eltres TV operates with a 30 kW transmitter supported by four additional translators to ensure province-wide coverage.
Programming
Affiliated with Artear's El Trece, Channel 3 predominantly broadcasts national programming while producing its own local news and shows. Its regional news coverage concentrates mainly on the Rosario metropolitan area, providing limited reporting on southern Santa Fe province and repeater sites. Prominent local programs include Antes de salir (morning), De 12 a 14 (midday), and a localized edition of Telenoche (evening).
See also
- Telefe Rosario, the principal competitor of Channel 3.