Charlotte Tilbury

Charlotte Tilbury Beauty Ltd

Company type	Private
Industry	Cosmetics, Skincare
Founded	2013
Founder	Charlotte Tilbury
Headquarters	London , United Kingdom
Area served	Worldwide
Key people	Charlotte Tilbury (Founder, Chairperson, Chief Creative Officer), Demetra Pinsent (CEO)
Products	Makeup and skincare products
Owner	Puig (majority shareholder), Charlotte Tilbury (minority shareholder)

Charlotte Emma Bow Tilbury (born 10 February 1973) is a prominent British makeup artist and beauty entrepreneur. She established and currently leads the makeup and skincare company Charlotte Tilbury Beauty Ltd as its founder, chairperson, and chief creative officer. In addition, Tilbury contributes as a beauty editor for British Vogue and acts as a global ambassador for Women International.

Early life

Born on 10 February 1973 in Kensington, west London, Tilbury is the daughter of artist Lance Tilbury and production manager Patsy Dodd. When she was nine months old, her family relocated to Ibiza, Spain. At age 13, she returned to London to enroll in a Rudolf-Steiner boarding school located in Sussex. It was during this time she began experimenting with makeup and advising her peers on color choices. Subsequently, she pursued formal training at the Glauca Rossi School of Makeup.

Career

Tilbury’s professional journey started by assisting makeup artist Mary Greenwell, whom she met at age 11 while in America. She has described Greenwell as “an incredible mentor” influencing her early development.

In October 2012, Tilbury launched her YouTube channel, CharlotteTilbury, alongside her blog Charlotte’s Beauty Secrets, where she shared expertise on skincare and makeup techniques.

The following year, in 2013, she founded Charlotte Tilbury Beauty Ltd., unveiling her cosmetic and skincare collection at Selfridges in London. Capitalizing on her growing YouTube audience, the brand rapidly expanded its presence. By November 2015, Tilbury established a flagship store in Covent Garden. Today, her products are distributed globally through retailers such as Sephora and MECCA across Australia and New Zealand.

Her makeup artistry regularly appears in leading fashion publications including Vogue, LOVE, and Vanity Fair, often featured in cover shoots and editorial spreads. Tilbury has collaborated with acclaimed photographers like Mario Testino and Mert and Marcus, as well as high-profile celebrities such as Kate Moss, Kim Kardashian, Gisele Bündchen, and Amal Clooney. She holds the role of show makeup director for Fashion Weeks in New York, Milan, Paris, and London, working with luxury brands including Prada, McQueen, Cavalli, Lanvin, and Chloe. Her past collaborations encompass beauty campaigns for Tom Ford and Burberry; she also served as creative director at Helena Rubinstein.

In June 2020, Puig, a Spanish fashion and fragrance corporation, acquired a majority interest in Charlotte Tilbury Beauty Ltd., while Tilbury retained a substantial minority share and continued in her roles as chairman, president, and chief creative officer. CEO Demetra Pinsent remained at the helm.

As of March 2025, Tilbury’s net worth is projected to be approximately £350 million.

Awards

In recognition of her contributions to the beauty and cosmetics sector, Tilbury was appointed a Member of the Order of the British Empire (MBE) during the 2018 Queen's Birthday Honours. Her accolades also include the Rodial Award for Best Makeup Artist (2012), the CEW Achiever Award (2014), and a nomination for Veuve Clicquot Businesswoman of the Year (2016). Since 2013, she has been listed among the Business of Fashion 500.

Her brand has earned more than 300 international awards such as the Walpole Award for Emerging Luxury British Brand (2014), CEW Best British Brand of the Year (2015, 2016, 2018, 2019), Best Health & Beauty eCommerce Website of the Year (2016), Vogue Best Influencer Brand, IMAGE Most Innovative Beauty Brand, along with ranking #21 on the Sunday Times Fast Track 100 list.

In December 2023, Charlotte Tilbury was honoured with the Special Recognition Award at The Fashion Awards. Presented by Amal Clooney, this accolade celebrated her profound influence on fashion and beauty through over 180 magazine covers plus more than 600 editorial and advertising campaigns.

Legal Disputes

In 2019, Tilbury successfully prevailed in a legal battle against the supermarket chain Aldi, which had marketed a product closely resembling hers. That same year, actress Brooke Shields initiated a lawsuit against Tilbury for unauthorized use of her name on a product; however, the lawsuit was discontinued later in 2019.

Private Life

Tilbury splits her residence between a townhouse in Notting Hill and a home in Ibiza. She wed film producer George Waud in June 2014 and is the mother of two sons, Flynn and Valentine.