Cherylanne DeVita
| Company type | S Corporation |
|---|---|
| Industry | Natural skin care, Cosmetics |
| Founded | 1998 |
| Founder | Cherylanne DeVita |
| Headquarters | Phoenix, Arizona , United States |
Area served | National and international |
Key people | Cherylanne DeVita (Founder and CEO) |
| Products | Vegan-certified skin care products, Color cosmetics |
| Website | devitanatural |
Cherylanne DeVita (born December 6, 1957, in New York City) is a prominent American entrepreneur specializing in the natural skin care sector. She is also recognized as a national speaker and media figure. DeVita serves as the founder and chief executive officer of DeVita Natural Skin Care and Color Cosmetics, operating under DeVita International, Inc.
Early life and education
DeVita was raised in New York within an Italian immigrant household. She personally faced persistent cystic acne and later contended with the damaging effects of sun exposure in Arizona. Her academic background includes studies in psychology and chemistry at Arizona State University.
Career
DeVita established DeVita International, Inc. in 1998, an Arizona-based S Corporation with its headquarters located in Phoenix, Arizona. The company provides a portfolio exceeding 100 vegan-certified skin care products, which are sold through upwards of 1,500 natural retail outlets and online platforms both nationally and internationally.
By 2012, DeVita International earned a spot on the prestigious Inc. 5000 list, recognizing it as one of America’s fastest-expanding enterprises.
In 2013, DeVita introduced the Absolute Minerals cosmetics collection and took part in New York’s Fall Fashion Week by showcasing at the inaugural fully vegan fashion event alongside Vaute Couture. That same year, she expanded her product range to include a vegan skin care line specifically formulated for infants and toddlers.
Recognition
- SmartFem Magazine honored Cherylanne as "A Woman of the Month" in April 2013 for her advocacy of safe and healthy skin care solutions.
- The Successful Women Owners Network awarded her the Woman Innovator Award for the period of 2015-2016.